360 PERSPECTIVES

How To Connect Silos
and Put Customers First

May 12, 2020 By Dana Wolfe

Healthcare Leaders Fight COVID-19 With Technology

As the COVID-19 pandemic escalated, many healthcare organizations quickly adopted digital solutions to address increased demands of their staff and clinical teams. Traditional forms of employee communication and patient engagement couldn’t scale and would no longer suffice. Technology solutions... Read More

Digital Transformation, CEO, Healthcare & Life Sciences, Leading Through Change, Thought Leadership, Health Insurance Carriers, Health Plans, Providers

May 08, 2020 By Ashwini Zenooz

How a Toronto Hospital Launched a COVID-19 Assessment Solution in Record Time

Women’s College Hospital (WCH), a fully affiliated teaching hospital of the University of Toronto, is normally outpatient only. They don’t have inpatient beds and they don’t have an emergency room. But with a global pandemic occurring, nothing is normal. Recently, the hospital transformed its... Read More

Digital Transformation, IT, Health Cloud, Healthcare & Life Sciences, Leading Through Change, Providers

May 08, 2020 By Rekha Srivatsan

4 Ways SMBs Can Master Empathetic Digital Marketing

Empathy is powerful. The ability to put yourself in another’s shoes to better understand their situation and point of view can build connection and trust. As your small or medium sized business (SMB) moves into the new normal, it’s vital to connect with your customers in an empathetic way. They... Read More

Digital Transformation, Small Business, SMB Digital Marketing, Leading Through Change

B2B Ecommerce Will Hit $2 Trillion by 2023

May 07, 2020 By Anna Rosenman

Next up in B2B: A $2 Trillion Ecommerce Prize

B2B ecommerce growth is accelerating as buyers adopt new digital behaviors. Prior to the COVID-19 health crisis, nearly half (48%) of B2B businesses sold products online. And 88% expected to sell online exclusively in the next five years. When stay-at-home orders left businesses unable to conduct... Read More

Commerce, Digital Transformation, Commerce Cloud, B2B Commerce, Ecommerce, Omni-channel

May 06, 2020 By Drew Moldenhauer

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

In the early days of COVID-19, I noticed something I’d never seen before on our sales team: field reps reaching out to inside sales reps, asking them for tips on selling – especially related to building remote customer relationships and video conferencing. I’m the inside sales technology leader at... Read More

Digital Transformation, Sales, Leading Through Change, CRM, Customer Story

May 05, 2020 By Jon Feldman

How to Act Like a Startup with Headless Commerce

You might think startups always have a leg up on enterprises when it comes to innovating quickly and adapting to changing market conditions. After all, they don’t have fixed overhead and older, code-based programs. But I’ll let you in on a secret: It’s possible for an enterprise to be as nimble as... Read More

Commerce, Commerce Cloud, Digital Transformation, Ecommerce

Apr 30, 2020 By Noah Kravitz

See How This Coliving Startup Adapts Its Model for Safety

“We want to ensure our residents feel safe at the place they call home.” That’s what Eric Rodriguez, VP of Operations at Real Estate startup Common says when sharing how they help renters navigate the COVID-19 pandemic. The New York City-based startup serves the coliving market with more than 2,000... Read More

Digital Transformation, Leading Through Change, Small Business

Apr 23, 2020 By Andy Moldenhauer

PPE to the People: How 3M Is Managing Sales Teams From Home

3M, a Salesforce customer, wrote this article. The last month at work has been one of the most challenging and rewarding of my career. That’s because I lead customer relationship management (CRM) at 3M. As the major producer of single-use N95 respirator masks, hospital cleaning solutions, and other... Read More

Digital Transformation, Sales, Sales Cloud, Leading Through Change, Strategy, CRM, Guest Blog

Apr 23, 2020 By Anna Rosenman

5 Fast Ways to Take Consumer Experiences Beyond Transactions

Many companies are daunted by the idea of building a richer digital experience for consumers right now. Those with limited infrastructure or resources can consider using no-code and low-code tools to create experiences that go beyond the transaction. These tools require little or no help from a... Read More

Commerce, Digital Transformation, Leading Through Change

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Healthcare Leaders Fight COVID-19 With Technology

How a Toronto Hospital Launched a COVID-19 Assessment Solution in Record Time

4 Ways SMBs Can Master Empathetic Digital Marketing

Next up in B2B: A $2 Trillion Ecommerce Prize

Manufacturing Leader 3M Taught Thousands of Field Reps to Learn From Inside Sales — Here's How

How to Act Like a Startup with Headless Commerce

See How This Coliving Startup Adapts Its Model for Safety

PPE to the People: How 3M Is Managing Sales Teams From Home

5 Fast Ways to Take Consumer Experiences Beyond Transactions

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First