360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 13, 2018 By Jeff Elder

New Products Take the Stage at Salesforce Connections ‘18

Today at Connections '18 the world’s top brands are gathered to learn how they can deliver next-generation customer engagement. With new product innovations announced across marketing, commerce, and service we are enabling brands worldwide to deliver smarter, more personalized, and connected... Read More

Connections, Analytics Cloud, B2B Marketing, B2C Marketing, Customer Experience, Customer Service, Digital Marketing, Marketing, Marketing Cloud

Jun 08, 2018 By Aaron Fulkerson

AI Won't Steal Your Content Production Job, But It Will Transform It

If you work in content production, you know that the rate of change in the field has always been high. Now, however, it's accelerating even more rapidly thanks to technological innovations— especially the increased ubiquity of artificial intelligence. After years of experience with brands and the... Read More

B2C Marketing, B2B Marketing, Content Marketing, Customer Experience, Customer Journeys, Digital Marketing, Artificial Intelligence

Mar 16, 2018 By Paul Cordasco

3 Digital Advertising Metrics Marketers Should Measure

With 91% of advertisers already having a data management platform (DMP) or planning to use one in the next year, the marketing world is taking decisive steps to capture, unify, and activate consumer data. Using data to understand consumer behaviors and preferences is a hot topic for advertisers.... Read More

Marketing, Digital Marketing

Jan 31, 2018 By Jon Suarez Davis

A Deep Dive into the 5 Trends Shaping Marketing in 2018

Yesterday morning, Adweek published my piece on the trends that’ll propel marketers forward in 2018. You’ll often see many articles like this at the beginning of a new year, but some of them read more like imaginative guesses or wishful speculation rather than insights you can walk away with. We’re... Read More

Digital Marketing, Digital Advertising, Marketing, Marketing Cloud, Artificial Intelligence

Jan 23, 2018 By Jeff Dearing

UX Best Practices: How to Design a Better Homepage

There are few things more important than a well-designed homepage. All at once, this front door to your business must be attractive, convey the essence of the brand, convey what actions a visitor should take and, of course, be simple to navigate. Oh, and it needs to do it in a few seconds.... Read More

Commerce, Digital Marketing, Ecommerce, Best Practices

Dec 29, 2017 By Jim Eup

Alm. Brand Masters the Digital Age at 225 Years Old

Danish insurance and banking institution Alm. Brand was founded in 1792. Today, the financial services group is flourishing in the age of the connected consumer. What’s the secret to such longevity — and adaptability? The company not only has a long history, but it's "mastering the digital... Read More

Financial Services, Marketing, Marketing Cloud, Digital Marketing

Dec 13, 2017 By Jim Eup

Starting 1-to-1 Journeys in Financial Services: Four Trailblazing Tactics

Tracey McMullen (Director, Marketing Automation) and Nicole Eggleston (Director, CRM Platform) of Fidelity Investments are the dynamic marketing duo leading a team of Trailblazers at Fidelity. The online trading brokerage of choice, Fidelity offers its clients confidence and assistance on the road... Read More

Financial Services, Digital Marketing, Marketing Cloud

Dec 08, 2017 By Blake Miller

3 Strategic Factors to Consider Other Than the Size of Your Email List

You know the spiel. Email continues to generate the most ROI of any marketing channel. It allows you to connect with your customers on a one-to-one basis. For these reasons, many marketers are understandably focused (read: obsessed) with growing their email lists. While the size of your list is... Read More

Email Marketing, Digital Marketing, Marketing Cloud

Dec 08, 2017 By Meghann York

Why Artificial Intelligence Is Right for Retail

These days, everyone is talking about artificial intelligence. The possibilities are exciting and seemingly unlimited, but many brands are struggling to figure out how to put “unlimited possibilities” to work in specific, meaningful ways. Here are three ways brands can use AI today to improve... Read More

Digital Marketing, Marketing Cloud, Artificial Intelligence

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

New Products Take the Stage at Salesforce Connections ‘18

AI Won't Steal Your Content Production Job, But It Will Transform It

3 Digital Advertising Metrics Marketers Should Measure

A Deep Dive into the 5 Trends Shaping Marketing in 2018

UX Best Practices: How to Design a Better Homepage

Alm. Brand Masters the Digital Age at 225 Years Old

Starting 1-to-1 Journeys in Financial Services: Four Trailblazing Tactics

3 Strategic Factors to Consider Other Than the Size of Your Email List

Why Artificial Intelligence Is Right for Retail

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First