360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Nov 01, 2016 By Audra Zechman

The Marketing Cloud October 2016 Release is Now Live!

There are some powerful and much anticipated updates to Marketing Cloud across our Studios and Builders with this release. This is our final release of the year as we go into holiday lock-down to ensure we finish out the year strong! Customer requests to fill product gaps have been a top priority. ... Read More

Marketing, Digital Marketing, Marketing Cloud

Oct 27, 2016 By Shivankit Arora

5 Quick Win Digital Marketing Tactics for B2C SMBs

Digital marketing continues to evolve at breakneck speed. The pace of change shows no sign of slowing - making it challenging for companies of all sizes to stay abreast. This is especially true for small and mid-size businesses (SMBs) which simply cannot afford costly mistakes or missteps. For many... Read More

Marketing, Digital Marketing, B2C Marketing

Oct 19, 2016 By Melinda Krueger

Retail Mobile Marketing: 2016 Trends & Best Practices for SMS Send Volume, Frequency, Timing and More!

It all started with a client request - what is the optimal SMS send frequency? To answer, I summarized 14 retail SMS programs from January through July, 2016. Most are in the apparel & accessories and department store categories, but there are a few outliers - sporting goods, home improvement... Read More

Marketing, Digital Marketing, Mobile Marketing

Sep 26, 2016 By Heike Young

Here's One Easy Way to Get Free Marketing Swag at Dreamforce

If you're headed to Dreamforce in San Francisco next week, you already know it's going to be a busy week filled with fun, networking, innovation, and insane amounts of learning. You also probably know that you'll leave Dreamforce with some sweet swag, if you know where to... Read More

Marketing, Digital Marketing, Events

Sep 21, 2016 By Kelly Simon

Attention Marketers: Check Out These 24 Must-Attend Activities at Dreamforce 2016

With just under a few weeks to go, Dreamforce is almost upon us. As every veteran of the event knows, the decisions you make before you arrive on the scene play a huge factor in the value you derive (not the mention the fun you have). There are thousands of activities to choose from-breakout... Read More

Marketing, Digital Marketing, Events

Sep 14, 2016 By Megan Hostetler

Touchscreen Touchpoints: How First Midwest Bank Uses Email & Mobile to be the Bank with Momentum

There's no denying that, for most consumers, mobile technology is now a major part of daily life. First Midwest Bank recognized the role of mobile in its own customers' day-to-day, and in response, it rolled out a mobile optimized business strategy using Salesforce Marketing... Read More

Marketing, Digital Marketing, Mobile Marketing

Sep 13, 2016 By Heather Hansson

4 Top Skills Needed to Build Good Requirements for a Successful Marketing Project

Building requirements for any marketing project requires many hats in order to guide to a successful finish. Here are some of the top skills needed to ensure you are creating thorough requirements for your marketing stakeholders, creative, and development teams. 1. BE A COACH - Strategy and... Read More

Marketing, Digital Marketing, Best Practices

Sep 06, 2016 By Megan Hostetler

No More Silos: Open For Service Includes Everyone with Inventive Mobile and IoT Campaigns

Creating inclusive environments across the world is the driving mission of Open For Service, the self-financed non-profit created in 2015 by tech entrepreneur and founder Josh Driver. The initial goal was to promote businesses and organizations in Indiana that welcome all people, regardless of... Read More

Marketing, Digital Marketing, Mobile Marketing

Aug 18, 2016 By Megan Hostetler

Mobile Marketing Demystified-5 Things Every Marketer Needs to Know

It's a safe bet that you've received a text message or push notification in the last hourÃ¢ÂÂ¦ and if nothing else, I bet you've caught a Pokemon using geofencing recently. These mobile experiences aren't a fancy magic trick only capable from a huge business like Papa Johns or... Read More

Marketing, Digital Marketing, Mobile Marketing

Go to the Resource Center

How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

The Marketing Cloud October 2016 Release is Now Live!

5 Quick Win Digital Marketing Tactics for B2C SMBs

Retail Mobile Marketing: 2016 Trends & Best Practices for SMS Send Volume, Frequency, Timing and More!

Here's One Easy Way to Get Free Marketing Swag at Dreamforce

Attention Marketers: Check Out These 24 Must-Attend Activities at Dreamforce 2016

Touchscreen Touchpoints: How First Midwest Bank Uses Email & Mobile to be the Bank with Momentum

4 Top Skills Needed to Build Good Requirements for a Successful Marketing Project

No More Silos: Open For Service Includes Everyone with Inventive Mobile and IoT Campaigns

Mobile Marketing Demystified-5 Things Every Marketer Needs to Know

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First