360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 25, 2017 By Heather Hansson

How Merger and Acquisition Digital Marketing Strategy is like Dating

We all know dating can be challenging, but when done right, it can become a life-long beautiful and fruitful relationship. Building and implementing a digital marketing strategy during an acquisition or merger is a lot like dating, and if not treated properly, the investment made can quickly become... Read More

Digital Marketing, Marketing

3 Digital Marketing Trends to Know in 2017-2018

Sep 07, 2017 By Devon McGinnis

How to Impress Your CMO: 3 Digital Marketing Trends to Know

Data beats opinions. It’s cliché because it’s often true. When trying to persuade “higher ups” on an idea, you’re more likely to sway them if you bring data that supports your point. It shows you’ve done your homework, researched the options, and deserve to have an opinion on the matter. So if... Read More

Digital Marketing, Marketing, Marketing Cloud, Research

Jul 10, 2017 By Gina Lux

So you want to do delivery? Make it mobile.

The game is changing when it comes to buying groceries: The pool of consumers who purchase groceries digitally is expected to jump from 19% in 2016 to 31% in 2017, according to an eMarketer survey of more than 500 internet users. Rachel Kucan, my fellow marketing consultant, and I have recently... Read More

Marketing, Digital Marketing, Mobile Marketing

Jun 26, 2017 By Audra Zechman

The June 2017 Release is now live in the Marketing Cloud

Earning customer trust is at the core of everything we do at Marketing Cloud and it continues to be a special focus for us. Marketing Cloud continues to strive for ongoing stability and reliability of our services with every release, and this release is no different. We have delivered.The June 2017... Read More

Marketing, Digital Marketing, Marketing Cloud

Jun 16, 2017 By Bobby Jania

3,500 Marketers Share Insights on Current Marketing Trends: Organizational Change, AI, and More

What do 3,500 marketing leaders worldwide think about current marketing trends? Salesforce Research surveyed global CMOs, marketing VPs, directors, and more to find the biggest trends that are shaking up the industry. This new research, published in the fourth annual "State of Marketing" report,... Read More

Marketing, Digital Marketing, Industry Report

May 24, 2017

How Data Management Platforms are Influencing Digital Advertising Trends

Remember the Discman? Finally, a way to play your CDs in the comfort of any space. With some advanced versions, you could even strap one to your arm and take a jog without skipping a beat. And then tech evolved. Remember the iPod? That smooth wheel that let you scroll through eight gigs of... Read More

Marketing, Digital Marketing, Data Management

Jan 30, 2017 By Audra Zechman

The Marketing Cloud January 2017 Release is Now Live!

It's a New Year and the first Marketing Cloud Release of the year is now live! Trust continues to be at the core of everything we do and it will be a special focus for us over the next few months. Not only will we deliver new technology, but in this release, Marketing Cloud will give customers... Read More

Marketing, Digital Marketing, Marketing Cloud

Jan 22, 2017 By David DeVore

Warner Music Group Rocks Digital Marketing to Fill Concert Seats Around the Globe

Throughout a musical artist's career, touring and live concerts are both a major revenue generator, as well as a viral marketing tactic to engage existing fans and gain new fans while selling music and merchandise along the way. The typical marketing strategy for a tour includes a combination... Read More

Marketing, Digital Marketing, Customer Story

Jan 17, 2017 By Yeva Roberts

What My 83-year Old, Holocaust Survivor, Babushka Can Teach Us About Marketing

Here is something that you may or may not know about me: I'm a patient advocate for my 83-year-old Babushka. While she doesn't speak English, she would love nothing more than to communicate directly with her care team (doctors, nurses, case workers). Instead, she's stuck with me, the... Read More

Marketing, Digital Marketing, Content Marketing

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Merger and Acquisition Digital Marketing Strategy is like Dating

How to Impress Your CMO: 3 Digital Marketing Trends to Know

So you want to do delivery? Make it mobile.

The June 2017 Release is now live in the Marketing Cloud

3,500 Marketers Share Insights on Current Marketing Trends: Organizational Change, AI, and More

How Data Management Platforms are Influencing Digital Advertising Trends

The Marketing Cloud January 2017 Release is Now Live!

Warner Music Group Rocks Digital Marketing to Fill Concert Seats Around the Globe

What My 83-year Old, Holocaust Survivor, Babushka Can Teach Us About Marketing

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

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New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First