360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 08, 2020 By Martin Kihn

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Disconnected data makes customer connections harder. See how Casey’s General Stores added new layers of personalization to its messaging and experienced a 16% lift in conversion rates... Read More

Customer Engagement, Marketing, Marketing Cloud, Data Management, Digital Transformation, Marketing Personalization

Sep 09, 2020 By John Carney

Do You Know Your Customer? 5 Questions for Communications Service Providers

21% of customers say their satisfaction with communications service providers (CSPs) would increase if they received personalized interactions. CSPs have a wealth of customer data. It should be easy to deliver on expectations, right?... Read More

Artificial Intelligence, IT, Communications, Data Management, Analytics

Aug 06, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Jul 24, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

May 15, 2020 By Feras Alhlou

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site. For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Leading Through Change

Apr 14, 2020 By Kevin Flanagan

Top 3 Ways Interoperability Can Help Governments and Healthcare Providers Test More Patients in the COVID-19 Outbreak

COVID-19 has overwhelmed governments and healthcare resources around the world. This crisis underscores the importance of interoperability — the ability for clinical and non-clinical health IT systems to talk to each other, exchange data, and make use of key information. I’ve spent years advocating... Read More

Digital Transformation, IT, Health Cloud, Public Sector, Leading Through Change, Customer Experience, Data Management, Healthcare & Life Sciences, Providers

Mar 18, 2020 By Jennifer Sacks

Challenges With Data? You’re Not Alone

According to Deloitte, “Organizations with the strongest cultural orientation to data-driven insights and decision-making were twice as likely to have significantly exceeded business goals.” However, 67% of executives surveyed were “not comfortable accessing or using data from their existing tools... Read More

Customer Engagement, IT, Data Management, Pardot

Mar 17, 2020 By Alison Jarris

What Are Data Silos?

Did you know nine in 10 IT leaders point to data silos as their biggest obstacle to digital transformation. ... Read More

Digital Transformation, IT, Data Management

Feb 13, 2020 By Noah Kravitz

Why Your SMB Should Care About Clean Data

Have you ever been asked if your small business keeps its data clean? Does your small business keep its data clean? This question may leave you wondering: What exactly is clean data, and why does it matter? Clean data — or data and records that are free of inaccuracies, duplications, and blanks —... Read More

Small Business, Startups, Data Management, CRM

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The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

A CDP May Not Cure Baldness, but It Can Really Help Your Business

Do You Know Your Customer? 5 Questions for Communications Service Providers

3 Principles To Help You Rethink Your Approach To Customer Data

Marketing That Matters: Upskill Talent for the Strategy You Need

How to Adjust Your Marketing Cloud and Google Analytics 360 Integration to Keep Your Data Accurate

Top 3 Ways Interoperability Can Help Governments and Healthcare Providers Test More Patients in the COVID-19 Outbreak

Challenges With Data? You’re Not Alone

What Are Data Silos?

Why Your SMB Should Care About Clean Data

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First