360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jun 27, 2018 By Ronnie Brant

Maximize Audience Engagement: A New Solution for the Media Industry

The media industry is in a constant state of flux. Advances in technology and changes in consumer behavior have fundamentally altered everything from content consumption to audience engagement. And as cord-cutting and binge-watching increasingly become the norm, bridging the gap between the content... Read More

B2B Marketing, Community Cloud, Customer Experience, Data Management, Marketing Cloud, Marketing

May 23, 2018 By Brian Bergen

4 Steps to Prepare for the GDPR on May 25th

While 63% of millennials and 58% of Gen X consumers are willing to provide personal data to companies in exchange for personalized offers and discounts, those companies still have to follow regulations governing that data. The General Data Protection Regulation (GDPR) that takes effect on May 25th... Read More

Best Practices, Data Management, Marketing

Apr 05, 2018 By Jared Blank

If Data is King in Retail, Where’s the Governance?

Data is taking its rightful place as the king of the hill in retail; it’s the thing that marketers rely on to personalize experiences, launch cross-channel campaigns and drive fast, intelligent business decisions. Without it, brands are flying blind. But who owns it?... Read More

Commerce, Retail Insights, Data Management, Thought Leadership

Jan 19, 2018 By Andy Simmons

How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI

While low prices may have been marketers’ unique selling proposition in the early 2000s, to win business now — and into the 2020s — they will need to shift focus to a new USP. According to Walker Research’s “Customer 2020” report, customer experience will overtake price as a driving factor in... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

Jan 08, 2018 By Ron Pereira

5 Tips to Optimize Retail Customer Journeys with Holiday Data

In the largest holiday shopping year ever, Salesforce recorded 10 billion data collection events through Marketing Cloud on Cyber Monday and nearly 62 billion during Cyber Week (November 21–27). That’s a lot of email opens, digital ad conversions, abandoned carts and more — all in one week. For... Read More

Customer Journeys, Data Management, Marketing Cloud, Holiday Readiness

Dec 12, 2017 By Jessica Deluca

How to Turn AI into ROI

At this year's Dreamforce, the Salesforce DMP data science team presented a session called “Making ROI out of AI: Marketer's New Journey”. Below is a recap of that presentation with the full video recording available here. The Fourth Industrial revolution has fundamentally changed how marketers... Read More

Marketing, Data Management, Artificial Intelligence

Dec 01, 2017 By Meghann York

How CMOs Are Using Micro-Moments to Transform the Customer Experience

According to the fourth annual “State of Marketing” report, brands are increasingly competing on customer experience. In fact, 52% of B2C customers are likely to hop to the competition if you aren’t delivering a personalized experience. How can brands use micro-moments to create better — and more... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

Nov 24, 2017 By Meghann York

How CMOs Balance Data and Creativity to Deliver Engaging Customer Experiences

Marketers are constantly trying to figure out what works, and that challenge drives them to try new things. According to the fourth annual “State of Marketing” report, “On average, marketing leaders today say 34% of their budget is spent on channels they didn’t know existed five years ago — and... Read More

Data Management, Marketing Cloud, Artificial Intelligence

Nov 17, 2017 By Meghann York

How CMOs Use Emotional Marketing to Drive Meaningful Customer Experiences

Marketing leaders have to understand the subtleties between customer behaviors — clicks, purchases, and other interactions — and how customers actually feel before, during, and after those behaviors. While tangible accomplishments, like increasing email click-through rates, are a boon to marketing... Read More

Data Management, Marketing, Marketing Cloud, Artificial Intelligence

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Maximize Audience Engagement: A New Solution for the Media Industry

4 Steps to Prepare for the GDPR on May 25th

If Data is King in Retail, Where’s the Governance?

How to Drive Intelligent, Personalized Consumer Engagement Using Data and AI

5 Tips to Optimize Retail Customer Journeys with Holiday Data

How to Turn AI into ROI

How CMOs Are Using Micro-Moments to Transform the Customer Experience

How CMOs Balance Data and Creativity to Deliver Engaging Customer Experiences

How CMOs Use Emotional Marketing to Drive Meaningful Customer Experiences

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First