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Feras Alhlou
Feras is the Chief Technology Officer for Cardinal Path, the world's largest reseller and services provider of Google Analytics 360. He helps brands and public sector organizations deliver data-driven marketing value. A recognized thought leader on the Google Marketing tech stack, he’s also co-author of Google Analytics Breakthrough: From Zero to Business Impact. He is a Certified Web Analyst, Board Member for Red Cross Northern California, and a 3rd-degree black belt in Aikido.
Fluctuations in ad spend, work from home mandates, and more consumer time spent online — These are a few of the recent shifts having sudden and drastic impacts on the visits to your company’s web site.
For those who count on Salesforce Marketing Cloud and Google Analytics 360 for actionable...
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