360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 21, 2019 By Stephanie Buscemi

How to Connect With Customers at Scale: Advice From Conagra Brands' DeLu Jackson

New marketing technologies offer new ways to engage customers and provide highly-connected, personalized experiences. But they also bring challenges for marketing leaders such as a proliferation of data sources, which Salesforce’s latest State of Marketing report projects will jump by 50% in two... Read More

CEO, Customer Experience, Data Management

Oct 17, 2019 By Chris O'Hara

What Is a CDP?

The hottest new piece of marketing technology is the customer data platform (CDP). In order to understand why this category of software has grown rapidly, you have to look at some of the underlying challenges in marketing. Challenges We live in an era where the customer is in control. Amazon can... Read More

Marketing, Marketing Cloud, Analytics, Data Management, Marketing Personalization

Oct 06, 2019 By Jay Wilder

Measuring Brand Transformation With Land O’Lakes

Land O'Lakes, Inc., best known for its iconic butter brand, is one of the nation's largest cooperatives, owned by individual dairy farmers and agricultural retailers. Land O'Lakes today has a unique farmer-to-fork view of the food and agriculture businesses. But today’s changing consumer landscape... Read More

Customer Story, Data Management, Marketing, Marketing Cloud

Sep 21, 2019 By Martin Kihn

Demystifying the Future of Customer Data and CDPs

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. They operated a data processing center with an IBM 650 computer and a person-based direct mail program. They even had an early version of a propensity model, showing how often their audience... Read More

Marketing, Marketing Cloud, Data Management

Sep 20, 2019 By Brendan Kyle

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

By 2020, marketers expect their use of data management platforms (DMPs) to increase by 64%. DMPs allow marketers to collect and manage customer data from various sources. They then use that data to specify audience segments and create personalized, targeted messaging. Here at Salesforce, we use our... Read More

Marketing, Marketing Cloud, Best Practices, Data Management, Digital Advertising

Photo of men with Astro in a manufacturing setting

Sep 16, 2019 By Cindy Bolt

The Next Generation of Manufacturing Is Here

The manufacturing sector is a crucial cog in the global economy. In the U.S., it employs over 12 million people and contributes about $2 trillion to GDP. Globally, in the 34 largest manufacturing regions, output tops $35 trillion. This sector is also on the cusp of newfound productivity,... Read More

Salesforce Ohana, Manufacturing, Quote-to-Cash, News, Data Management, Analytics

Sep 15, 2019 By Rachel Boyles

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

First-party data is the data that a company collects itself. It’s the data collected at acquisition from a web form or an event. It’s also the data collected when a customer makes a purchase or downloads a whitepaper. It can include company-specific data, customer-specific data, demographics,... Read More

Data Management, Marketing, Marketing Cloud, Marketing Personalization

Aug 29, 2019 By Ron Pereira

Empowering Your Service Organization With Customer 360

In our previous post on Achieving a Unified View of your Customer, we discussed the role of digital transformation in moving towards customer centricity, which ultimately requires a single unified view of the customer. Yet, achieving that 360-degree view of the customer is no easy feat. Salesforce... Read More

Customer Experience, Customer Service, CRM, Data Management

Aug 24, 2019 By Ron Pereira

Our Guides for Connecting Commerce, Marketing, and Service

Listening to our community has taken us on the path of continuous and integrated customer experiences through Salesforce Customer 360, which will be generally available later this year. Along that journey, we’ve learned how to provide solutions for the challenges of today’s world and stress the... Read More

Commerce, Customer Experience, CRM, Data Management, Customer Service, Marketing

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How To Create a Customer-Centric Experience

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Connect With Customers at Scale: Advice From Conagra Brands' DeLu Jackson

What Is a CDP?

Measuring Brand Transformation With Land O’Lakes

Demystifying the Future of Customer Data and CDPs

How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story

The Next Generation of Manufacturing Is Here

I Love My Data: How to Make First-Party Data Your Biggest Email Asset

Empowering Your Service Organization With Customer 360

Our Guides for Connecting Commerce, Marketing, and Service

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First