360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Sep 14, 2017 By Ketan Karkhanis

Salesforce Analytics Introduces New Data Connectors, Smarter Data Prep to Augment Your CRM Data

Every CRM user is on the hunt for a more complete picture of their customers, as well as their business. It’s a challenging goal that requires analyzing customer data to fill in blank spots on the canvas and surface the insights that will drive business growth and improve customer satisfaction.... Read More

Analytics, Analytics Cloud, Data Management, Artificial Intelligence

Sep 01, 2017 By Meghann York

How to Use Progressive Profiling to Build Better Customer Experiences

Sales teams, marketers, and customer service representatives want accurate, useful customer data. That could be as simple as making sure an updated email address is on file or as specific as knowing about a customer’s most recent shoe purchase on your company’s website. With that data, salespeople... Read More

Marketing Personalization, Data Management, Marketing, Marketing Cloud

May 24, 2017

How Data Management Platforms are Influencing Digital Advertising Trends

Remember the Discman? Finally, a way to play your CDs in the comfort of any space. With some advanced versions, you could even strap one to your arm and take a jog without skipping a beat. And then tech evolved. Remember the iPod? That smooth wheel that let you scroll through eight gigs of... Read More

Marketing, Digital Marketing, Data Management

Jun 01, 2016 By Zachary Reiss-Davis

Digital Advertising Tactics of Top Performing Marketing Teams

Nearly two-thirds of marketers are boosting budgets for advertising on social platforms (e.g. Facebook, Instagram, Twitter) in 2016, making it the third largest area for increased investment. Among highest performing marketers, 80% will increase spending on advertising on social platforms. In order... Read More

Marketing, Digital Advertising, Data Management

May 24, 2016 By Rachel Cassidy

How Data in the Age of the Customer Influences Advertising and Privacy

Advertising Studio enables you to securely connect your data in Salesforce to reach audiences through your DSP and DMP for display via our on-boarding partners, LiveRamp, Krux, Neustar, Viant, and, for email ads, LiveIntent. Because our number one value is Trust, we sat down with a few of these... Read More

Marketing, Digital Advertising, Data Management

May 10, 2016 By Liam Doyle

Announcing Advertising Studio from Salesforce, Now With Google Customer Match

Today's connected customers expect personalized and relevant experiences, leading marketers to intelligently use customer data to fuel their advertising strategy, targeting and messaging. While much of digital advertising historically has been built for a PC and web browser world powered by... Read More

Marketing, Digital Advertising, Data Management

May 06, 2016 By Blake Miller

Three Ways to Segment Your Audience

Audience segmentation has been a cornerstone of marketing for decades. It's a simple principle to understand--and even a little segmentation goes a long way toward personalization goals. It's all about dividing large audiences into smaller subsets of homogenous groups based on known or... Read More

Marketing, Digital Marketing, Data Management

May 03, 2016 By Adam Brown

Ask the Expert: What Trends are Shaping the Future of Social Media Marketing?

Susan Etlinger has one of the greatest jobs in the world. As Industry Analyst for Altimeter Group, she is already one of the leading authorities on how businesses are leveraging social media. But her job gives her the opportunity to have deep conversations with some of the most influential people... Read More

Marketing, Social Media Marketing, Data Management

Oct 08, 2014 By Lauren Esposito

The Business Case for Data-Driven Automation

SurfStitch, the winner of the 2014 ORIAS Best Pure-Play Award and Australia's number one surf and apparel retailer, spoke at Connections 2014 about the early wins they have seen from using customer, product, and purchase history data in their email marketing strategy. In an industry where email... Read More

Marketing, Customer Journeys, Data Management

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Salesforce Analytics Introduces New Data Connectors, Smarter Data Prep to Augment Your CRM Data

How to Use Progressive Profiling to Build Better Customer Experiences

How Data Management Platforms are Influencing Digital Advertising Trends

Digital Advertising Tactics of Top Performing Marketing Teams

How Data in the Age of the Customer Influences Advertising and Privacy

Announcing Advertising Studio from Salesforce, Now With Google Customer Match

Three Ways to Segment Your Audience

Ask the Expert: What Trends are Shaping the Future of Social Media Marketing?

The Business Case for Data-Driven Automation

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First