360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Feb 12, 2020 By Leah Pope

3 Insights to Help You Understand the Growth Marketing Mandate

In the past, marketing was often seen solely as the steward of the brand — and ultimately a cost center. However, driving business growth has emerged as a new mandate for marketers. Armed with data, all marketers — from analysts to channel managers to executives — are expected to operationalize... Read More

Digital Transformation, Marketing, Marketing Cloud, Data Management, Research

Dec 31, 2019 By Laura Fagan

A Look Into the Future of Customer Experience [ SlideShare ]

In the last 20 years, more than half of Fortune 500 companies have either disappeared, gone bankrupt, or been acquired due to digital disruption. It’s with this landscape in mind that we recently created a new collection of key themes and trends that most inform the experience customers and... Read More

CRM, Customer Experience, Data Management, Digital Transformation, Omni-channel, Personalization, CEO

Dec 06, 2019 By Paul Cordasco

3 Ways Every Marketer Should Think About Their Data

If you suddenly arrive via a time machine from — say 2010 — into a modern discussion of marketing strategy, it might jump out to you that the focal point of the discussion has shifted from the “Big Idea” to “Big Data.” Marketing discussions in 2010 would have, in many cases, spent time uncovering... Read More

Marketing, Marketing Cloud, Marketing Personalization, Data Management

Dec 02, 2019 By Chris Jacob

Marching Orders for Marketers: Share Goals, Workflows, and Data to Unify Teams

Marketing is a vital part of the customer experience but is not the only one. Even if marketers can manage and activate an abundance of data, they’re still challenged to create connected customer experiences. And they can’t do that alone. Marketers aren’t the ones interacting with customers at the... Read More

Collaboration, Data Management, Marketing

Nov 20, 2019 By Angelos Kottas

Secure Your Sandbox Data With Salesforce Data Mask

This week at Dreamforce ‘19, we announced Salesforce Data Mask — a new tool to help you customize, build, and test on Salesforce while protecting private data. Data Mask anonymizes and deletes private data from your sandbox environments so you can test with high fidelity substitute data and rest... Read More

IT, Data Management, Dreamforce, News

Illustration of Customer 360 Data Manager capabilities

Nov 19, 2019 By Ron Pereira

What Is Salesforce Customer 360 Data Manager?

At Connections '19, Salesforce added to its offerings for building a single source of truth to include an enterprise-grade customer data management and activation platform to build a unified profile of each customer and deliver hyper-personalized engagement across marketing, commerce, service, and... Read More

Data Management, Salesforce Ohana, Cross-Channel Marketing

Nov 07, 2019 By Chris O'Hara

How to Buy a Customer Data Platform

So, you’ve decided that your organization is ready to start the customer data platform (CDP) journey. You’ve built a dedicated team around data and identified key use cases you want to achieve with the technology. Now, it’s finally time to figure out which solution to buy. Here are five key buying... Read More

Digital Transformation, Data Management

Oct 30, 2019 By Chris O'Hara

How to Handle Change Management Around a CDP

All the data management capabilities in the world cannot bring a company to the promised land of data-driven marketing without the right people and processes — and customer data platforms (CDPs) are no exception. Over the years, we have seen hundreds of companies declare their commitment to using... Read More

Data Management, Marketing, Marketing Cloud

Oct 25, 2019 By Chris O'Hara

How to Build a Business Case for Data Transformation and a CDP

When starting a new data transformation, you need clear goals. This may sound obvious, but even some of the world’s biggest companies have stumbled by embarking on data transformation without clear goals in place. Even more, companies have mistakenly assumed that simply licensing a CDP will create... Read More

Data Management, Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

3 Insights to Help You Understand the Growth Marketing Mandate

A Look Into the Future of Customer Experience [ SlideShare ]

3 Ways Every Marketer Should Think About Their Data

Marching Orders for Marketers: Share Goals, Workflows, and Data to Unify Teams

Secure Your Sandbox Data With Salesforce Data Mask

What Is Salesforce Customer 360 Data Manager?

How to Buy a Customer Data Platform

How to Handle Change Management Around a CDP

How to Build a Business Case for Data Transformation and a CDP

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First