Sep 27, 2019 By Lautel Okhio

What Is IT's Role in Employee Experience?

When most people think of employee experience, they think of “HR hiring practices” or “onboarding tools,” but that leaves out the one thing that makes it possible to do any of the work: technology. And, simultaneously, it neglects the gatekeepers of the company’s technology, tools, apps, and tech... Read More

IT, Platform, Strategy

May 15, 2019 By Lautel Okhio

What Will Enterprise Mobile Apps Look Like in 2025?

According to the State of the Connected Customer Report, 75% of the workforce says their personal technology has changed their expectations for work technology. With more connected technology on the market than ever before, consumers have developed a mentality where they expect more personalized,... Read More

Apps, IT, Mobile

Jul 19, 2018 By Lautel Okhio

3 Ways to Future-Proof Your Personalization Efforts

What will customer experience look like in 2025, and what should companies be doing now to prepare? Those are two central questions in a recent discussion we had with Glen Hartman, Senior Managing Director at Accenture Interactive; Harsha Mokkarala, Chief Revenue Officer at the educational... Read More

Customer Experience, Thought Leadership, Customer Service

Jul 12, 2018 By Lautel Okhio

Lessons from Amazon on Customer Success: The Power of Divine Discontent

Customer experience is a powerful differentiator in today’s marketplace — so much that 57% of customers have said they would stop buying from a specific company simply because a competitor provided a better end-to-end customer experience. This stat helps explain just one of the many reasons why... Read More

Customer Experience, Thought Leadership, Customer Service, Customer Journeys, Connections

Sep 15, 2017 By Lautel Okhio

5 Pardot Things B2B Marketers Won't Want To Miss at Dreamforce '17

Attention B2B Marketers: if you're headed to Dreamforce '17, get ready because the Pardot Team is gearing up to give you the biggest and best Dreamforce experience yet. It's an amazing time to be a B2B marketer. With technology making our jobs faster, smarter, and more intuitive, B2B marketers are... Read More

Marketing, Marketing Automation, Pardot, Events, Dreamforce

May 04, 2017 By Lautel Okhio

Simple Tips for Growing Your Business

Spring is the season of growing things: greenery, allergies, and... businesses. The spring quarter is the perfect time to do a little cleaning, and take a good long look at your goals. Whether you want to speed up your lead time, take on new staff, or expand into new markets (or preferably, all of... Read More

Small Business

Aug 03, 2016 By Lautel Okhio

Improving Your Customer Experience By Building Trust

Customer experience is taking on an increasingly important role in B2B marketing. Presenting buyers with a positive experience whenever they interact with your business can be the deciding factor in whether or not they will return to make a purchase. It’s unsurprising then that 63% of... Read More

Customer Service, Marketing, Pardot

Jun 28, 2016 By Lautel Okhio

B2B Marketing Magic: Tips for Repurposing Your Content

Let’s face it, we often say we’re not - but B2B Marketers are magicians. We can pull a white paper out of a hat, and saw bounce rates in half. We can juggle blogs and e-Books, and make leads appear out of thin air, and one of our greatest tricks is turning one piece of content into three, or six,... Read More

Content Marketing, Marketing, Pardot