Shoppers today are like kids in a candy store, enjoying all the enticements that the digital revolution has to offer — from next day shipping to deep discounts to real-time order tracking to easy returns. Today’s shopping experience has evolved rapidly with the ever-expanding role of mobile devices...
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As a manufacturer, your customers expect digital self-service as a normal part of the B2B buying process. But what about your channel partners (e.g., distributors, resellers, and others)? Whether you realize it or not, they expect and need similar digital capabilities when they interact with your...
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This is the second installment in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season.
In our experience helping hundreds of retailers get holiday-ready, the best present you can give your shoppers is the ability to easily find the...
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You’ll never go wrong erring on the side of your customer.
As a B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital. In fact, Gartner research found that 81% of companies say they will compete primarily on customer...
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If you’ve made the decision to embrace ecommerce, smart move. Digital commerce can significantly improve sales, loyalty, and revenue as B2B buyers continue to demand seamless B2C-like buying experiences online. In fact, one study found that 83% of B2B buyers will pay more to purchase with...
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“How do you create integrated customer experiences?” Salesforce SVP of Product Management Patrick Stokes asked the audience this at Connections ‘19, kicking off a discussion highlighting how consumers are demanding continuous experiences with brands, regardless of the touchpoint. Those can include...
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Did you know that 84% of customers say that the experience a brand provides is just as important as its products? (That’s up from 80% in last year’s survey.) However, 51% say that companies fall short of their expectations. Customer service is a big part of a customer’s perception of a brand, and...
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Artificial intelligence (AI) empowers retailers to drive more revenue with personalized experiences. In fact, outerwear retailer Icebreaker found that its shoppers clicked on personalized product recommendations 40% more often than non-personalized ones, leading to 28% more revenue and an 11%...
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Amazon Prime Day has turned into a 48-hour shopping extravaganza — wielding significant retail influence both before and after the actual event. Prime Day has become Prime Week in the same fashion that Cyber Monday has turned into Cyber Week. Case in point: Amazon reported that Prime Day 2019...
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