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Ben Cesare
Ben Cesare is Senior Director, Retail Industry at Salesforce. Ben has been in and around Retail and CPG for over three decades as Sr. Merchant at Macy's, Apple Retail for over a decade creating first Apple Store concepts and as technology CEO/SVP Sales/Service for Enterprise, Social and Data Science focused organizations. Ben truly understands retail and speaks their language through their lens, as well as giving advice and direction on the strategies that return measurable results and sensible technology adoption plans. Connect with him on LinkedIn.
Shoppers today are like kids in a candy store, enjoying all the enticements that the digital revolution has to offer — from next day shipping to deep discounts to real-time order tracking to easy returns. Today’s shopping experience has evolved rapidly with the ever-expanding role of mobile devices...
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