Bobby Amézaga currently leads the Product Marketing team for Salesforce Commerce Cloud - B2C Commerce. 

Previously, Bobby led the Salesforce product marketing efforts and helped launch the MuleSoft Anypoint Platform and Customer 360 solutions and has held various roles including managing global product marketing for the Service Cloud enterprise segment, Service Cloud Einstein, and for LiveMessage, the Salesforce mobile messaging solution. In Bobby’s eight years at Salesforce, he has held a number of product marketing responsibilities including developing and executing go-to-market strategies, press and analyst relations, corporate product marketing, dozens of product launches, sales training and enablement, speaking with hundreds of customers at various executive events and dinners, and articulating the vision & value of Salesforce for customer service organizations to thousands globally and on stage at Salesforce World Tours, Dreamforce, and third party industry events.

Bobby obtained his MBA from the Kellogg School of Management at Northwestern University and holds a BA in Economics from UCLA. He has held a number of strategy, operations, and marketing roles at various organizations across the technology, CPG, and healthcare sectors. Bobby’s passion for serving customers is grounded in his first four years in the professional world as a Disneyland Cast Member, where his job was to deliver magical and unforgettable customer experiences to guests from around the world. Connect with him on LinkedIn.