COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Illustration of Astro in holiday readiness attire

Jul 16, 2019 By John Strain

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

This is the first in a tutorial series that breaks down everything retailers need to do for a successful 2019 holiday shopping season. Would you look at that! I hate to do it (somebody is going to), but we are 130 days out from Black Friday. But, chances are, you already knew that. I’ve spent... Read More

Commerce, Retail, Holiday Readiness

Jul 16, 2019 By Christa Matukaitis

How to Provide High-Touch Service With “Order on Behalf Of” Capability

This is the next installment in a series of blog posts on frequent use cases that span the shopper journey across commerce, marketing, and service. It will cover industry best practices, as well as how to’s around setting up these journeys with Salesforce. Check back for additional posts around... Read More

B2B Commerce, Commerce, Commerce Cloud, Customer Service, Retail, Service Cloud

Jul 15, 2019 By Ron Pereira

The Journey to Customer-Centricity With Customer 360

This is the first in a series of blog posts delving into how to implement a customer-centric view using a single customer ID with Salesforce. Salesforce recently hosted thousands of Trailblazers from all over the world to participate in Connections, our marketing, commerce, and service event of the... Read More

Commerce, Marketing, CRM, Customer Experience, Customer Journey

Jul 12, 2019 By Andy Peebler

B2B Businesses: How to Tell When It’s Time for a Digital Commerce Platform

It’s difficult to cater to the diverse and complex needs of B2B buyers, who are often harder to pin down then their consumer counterparts. But across industries, at least one demand is resoundingly clear: easier, more convenient options to browse, research, and purchase products. For B2B... Read More

B2B Commerce, Commerce

Jul 11, 2019 By Drew Lau

How to Launch a Headless Commerce Approach With Salesforce Commerce Cloud

This article is contributed by Mobify, a Salesforce partner. As new customer experience touchpoints emerge and shopper expectations evolve, ecommerce is the last place any company can afford to lose flexibility and agility. To continuously improve existing touchpoints, adopt emerging ones, and... Read More

Commerce, Commerce Cloud, Retail, Guest Blog

Jul 10, 2019 By Rob Garf

Amazon Prime Day 2019 News and Predictions: What Retailers Can Expect From the Cyber Week of Summer

Move over, summer solstice. Prime Day is officially the longest day of the year, with Amazon’s annual shopping holiday scheduled to last a record 48 hours in 2019. With retailers competing by offering their own deals on the platform across apparel, tech, beauty, home, and beyond, Prime Day is set... Read More

Commerce, Research, Retail, Retail Insights

Jul 09, 2019 By Eric Marotta

How Digital Commerce Can Help Wholesalers Provide Better Customer Service and Grow Margins

Wholesale businesses face enormous pressure to grow their margins. As costs and competition steadily increase, many wholesalers are emphasizing customer service to differentiate their businesses and acquire new customers. Digital commerce allows wholesalers to focus on customer support by... Read More

B2B Commerce, Commerce

Jul 09, 2019 By Gordon Evans

Commerce Innovation Series: How Business Users Can (Simply) Create Their Own Ecommerce Experiences

It’s a scenario that plays out regularly inside retail organizations. Merchandisers and marketers need to quickly stand up a new webpage or make tweaks to an existing page in support of a new campaign or other revenue-driving initiative. But they can’t move as fast as the business requires,... Read More

Commerce, Commerce Cloud, Retail

Jul 03, 2019 By Kemberly Gong

Elevate Service With Commerce and a Single Customer View

"Let’s build it to be as easy to use and seamless as Amazon.com or Netflix." — Farukh Javed, CSA Group EVP and Chief Digital Officer, during his 2018 Dreamforce session. Like countless other B2B companies, that was the aspiration when the CSA Group embarked on a project to deliver its... Read More

B2B Commerce, Commerce, Commerce Cloud

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Salesforce.com

New Series: Becoming Retail

2019 Holiday Readiness: How to Power the Best Campaigns and Promotions

How to Provide High-Touch Service With “Order on Behalf Of” Capability

The Journey to Customer-Centricity With Customer 360

B2B Businesses: How to Tell When It’s Time for a Digital Commerce Platform

How to Launch a Headless Commerce Approach With Salesforce Commerce Cloud

Amazon Prime Day 2019 News and Predictions: What Retailers Can Expect From the Cyber Week of Summer

How Digital Commerce Can Help Wholesalers Provide Better Customer Service and Grow Margins

Commerce Innovation Series: How Business Users Can (Simply) Create Their Own Ecommerce Experiences

Elevate Service With Commerce and a Single Customer View

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

New Series: Becoming Retail

Get our bi-weekly newsletter for the latest commerce insights.

Research

Deliver truly personal shopping experiences in the year ahead

Most Popular Stories

A Subscription Service Can Increase Your Bottom Line

Beyond the Brick and Mortar: How One Restaurant Brand Was Able To Scale Their Distribution Model Fast

How COVID-19 Will Shape the 2020 Holiday Season: 5 Predictions on the Future of Retail

Americas

Europe, Middle East, and Africa

Asia Pacific