360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jan 04, 2020 By Anmol Tiwari

How to Move to a Subscription Revenue Model

The subscription economy is growing. By 2020, all new software companies will offer subscription-based business models — so will 80% of legacy software vendors. They're responding to a huge trend. Over the past five years, the subscription ecommerce market has grown by more than 100% every year.... Read More

CEO, Sales Cloud, Quote-to-Cash

Dec 31, 2019 By Laura Fagan

A Look Into the Future of Customer Experience [ SlideShare ]

In the last 20 years, more than half of Fortune 500 companies have either disappeared, gone bankrupt, or been acquired due to digital disruption. It’s with this landscape in mind that we recently created a new collection of key themes and trends that most inform the experience customers and... Read More

CRM, Customer Experience, Data Management, Digital Transformation, Omni-channel, Personalization, CEO

Dec 19, 2019 By Sean Kennedy

Our Approach to Driving Healthcare Interoperability and Promoting Trust

We believe that a great care experience leads to increased trust, and that trust is the foundation from which healthcare practitioners can better engage patients. After all, research indicates that an engaged patient achieves better health outcomes. So, how does a company like Salesforce (better... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Providers

Nov 19, 2019 By Michael Machado

Why We’re Bringing Voice to CRM

Voice is now a staple of our everyday consumer lives. This isn’t surprising as voice is a natural, more efficient way to perform tasks. And just as we’ve watched voice evolve as a mainstay in the consumer world, we’re now seeing how it transforms business. But the stakes are higher in an enterprise... Read More

Einstein, CEO, IT, Artificial Intelligence, Digital Transformation, Dreamforce, News

Nov 15, 2019 By Ryan Aytay

Salesforce + Google Go Big With New Data, Marketing Integrations

Salesforce and Google have a kind of tradition this time every year. It began in 2017, when we first announced our strategic technology partnership, bringing together two of the world’s most innovative companies. Then last fall, we deepened our relationship with brand-new customer benefits. And... Read More

CEO, IT, Marketing, Marketing Cloud, Sales Cloud, Platform, News

Nov 05, 2019 By Ashwini Zenooz

New Research: Healthcare Consumer Trends

For decades, healthcare consumers have struggled to understand and navigate a complex, heavily-siloed ecosystem of providers, insurers, pharmaceutical companies, and medical device companies. But as digitalization and connected experiences become the norm across industries, healthcare and life... Read More

CEO, Health Cloud, Healthcare & Life Sciences, Customer Experience, Industry Report, Research, Health Insurance Carriers, Health Plans, Medical Devices and Diagnostics, Pharmaceuticals , Providers

Oct 29, 2019 By Stephanie Buscemi

From 1792 to 2092: Why the Future of Cigna Is All About Personalization

Krishnan Sridharan has a big job. As Chief Growth Officer for Cigna Global Benefits, he’s responsible for planning out the strategy for the global business of a company that has grown for over 225 years and in an industry buffeted by the winds of disruption. Healthcare is in the midst of a period... Read More

Artificial Intelligence, CEO, Personalization

illustration of astro in a medical office

Oct 22, 2019 By Mike Luessi

Why CRM in Healthcare and Life Sciences Makes Sense

You might think that customer relationship management (CRM) software is a solution for sales teams only, but in my experience, CRM can be incredibly valuable to many different teams, especially within the healthcare and life sciences industries. CRM software is centered around transforming the... Read More

CEO, CRM, Digital Transformation, Health Cloud, Healthcare & Life Sciences, Medical Devices and Diagnostics, Pharmaceuticals

Oct 21, 2019 By Tammy Chan

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

Dreamforce ‘19 will be bigger and better than ever, but with 2,700+ sessions and workshops, 50+ visionary keynotes, four days of jam-packed inspiration and innovation, and shiny objects galore, where should you start your journey? As you plan your week of learning and fun, make sure the Customer... Read More

CEO, CRM, Customer Experience, Customer Success, Dreamforce

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Move to a Subscription Revenue Model

A Look Into the Future of Customer Experience [ SlideShare ]

Our Approach to Driving Healthcare Interoperability and Promoting Trust

Why We’re Bringing Voice to CRM

Salesforce + Google Go Big With New Data, Marketing Integrations

New Research: Healthcare Consumer Trends

From 1792 to 2092: Why the Future of Cigna Is All About Personalization

Why CRM in Healthcare and Life Sciences Makes Sense

Start Your Dreamforce ‘19 Journey at the Customer 360 Experience

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First