360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Oct 21, 2019 By Stephanie Buscemi

How to Connect With Customers at Scale: Advice From Conagra Brands' DeLu Jackson

New marketing technologies offer new ways to engage customers and provide highly-connected, personalized experiences. But they also bring challenges for marketing leaders such as a proliferation of data sources, which Salesforce’s latest State of Marketing report projects will jump by 50% in two... Read More

CEO, Customer Experience, Data Management

Oct 09, 2019 By Michael Schwartz

Customer Transformation in Medtech: One Team Aligned Around the Customer

When I entered the medical device field out of college an (unspecified) number of years ago, it seemed like a golden age for the industry. Innovation was flying out of the lab into the clinic, invasive surgical procedures were being replaced by minimally-invasive alternatives, and patients were... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences

Sep 30, 2019 By Alex Dayon

Deloitte Consulting’s CEO Reveals How Business Leaders Can Build the Workforce of the Future

New technologies such as artificial intelligence (AI) and robotics are transforming the workplace. The World Economic Forum’s “Future of Jobs” report found 35% of the core skills required in the workforce will change between 2015 and 2020. As CEO of Deloitte Consulting LLC, Dan Helfrich sees... Read More

CEO, Learning, Thought Leadership

How Big Brother Big Sisters of America Led a Digital Transformation

Sep 23, 2019 By Stephanie Lottridge

How Big Brothers Big Sisters of America Led a Digital Transformation

What started as a temporary role for Pam Iorio at Big Brothers Big Sisters of America (BBBSA) ended up becoming a full-time gig as CEO of the organization. After a 29-year career in politics, including eight years in office as the 57th Mayor of Tampa, FL, Iorio took on her role as President and... Read More

CEO, Digital Transformation, Foundation

Sep 20, 2019 By Monica Langley

Marc Benioff on New Book: “Changing the World Is Everybody’s Business”

“I was supposedly living the American dream, but I was lost.” That’s the opening line by Marc Benioff in his soon-to-be-published book, Trailblazer: The Power of Business as the Greatest Platform for Change, that I co-authored with him. This poignant moment as a young executive at a huge software... Read More

CEO, Corporate Culture, Equality, Leadership, Salesforce Ohana

Sep 09, 2019 By Sarah Anderson

Webcast: 5 Executive Tips for Employee-Driven Philanthropy

What does employee-driven philanthropy look like in the workplace? For corporate social responsibility leaders, the idea of employee-driven volunteer and giving programs is Utopian and hard to attain. So how do corporations inspire employees to actually lead giving and volunteer programs in their... Read More

CEO, Leadership, Leadership Insights

Sep 06, 2019 By Kimberly Arnold

Why Healthcare Payers Must Rethink Member Engagement

Healthcare payers are under pressure on numerous fronts. They are being asked to manage a population with increasing chronic conditions and health challenges at younger ages. At the same time, they face unprecedented competition from new entrants focused on Medicare, to organizations offering... Read More

CEO, Digital Transformation, Best Practices, Health Cloud, Healthcare & Life Sciences, Health Insurance Carriers, Health Plans

Illustration of Salesforce characters in a customer experience scene

Jul 31, 2019 By Vala Afshar

How Customer Experience Is Rewriting the Rules of Business Success

“You are caller number 10; please stay on the line.” A few years ago, a phone message like this from a company was a standard part of the customer experience. But today, customers expect more. They expect callback options. They expect to open a chat window on your website, or send a text message... Read More

CEO, Customer Experience

Jul 26, 2019 By Allison Witherspoon

What Is Predictive Analytics?

What if you could predict the future? For example, if you were able to predict the best offer to convince customers to open a marketing email and hand over their credit card details? Or which of your customers is most likely to take their business elsewhere? You can — with predictive... Read More

Artificial Intelligence, Analytics, CEO, Einstein, Machine Learning, Leadership Insights

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How to Connect With Customers at Scale: Advice From Conagra Brands' DeLu Jackson

Customer Transformation in Medtech: One Team Aligned Around the Customer

Deloitte Consulting’s CEO Reveals How Business Leaders Can Build the Workforce of the Future

How Big Brothers Big Sisters of America Led a Digital Transformation

Marc Benioff on New Book: “Changing the World Is Everybody’s Business”

Webcast: 5 Executive Tips for Employee-Driven Philanthropy

Why Healthcare Payers Must Rethink Member Engagement

How Customer Experience Is Rewriting the Rules of Business Success

What Is Predictive Analytics?

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Americas

Europe, Middle East, and Africa

Asia Pacific

Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First