MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Aug 31, 2020 By Martin Kihn

Send Your Emails at the Right Time: 3 Ways Data Can Increase Your Marketing ROI

During normal years – that is, not now – it’s common for marketers to do quarterly or even annual media budgeting. But in today’s environment, that pace won’t work. Here's what they can do instead... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Personalization, Email Marketing, Thought Leadership, Analytics

Aug 21, 2020 By Gail Moody-Byrd

AI Is Keeping Supply Chains Running Throughout the Pandemic

Gail Moody-Byrd is Chief Marketing Officer and John Kalil is Chief Customer Officer at Noodle.ai, an enterprise artificial intelligence company and a Salesforce customer. This blog captures a recent conversation between Gail, John, and Salesforce. Did you know that demand and inventory planners of... Read More

Artificial Intelligence, Marketing, Marketing Cloud, Leading Through Change, Pardot

Aug 18, 2020 By Tracy Eiler

How To Target the Right Accounts and Other ABM Insights From a CMO

Most B2B marketers have an account-based marketing (ABM) strategy. But how can you tell if your strategy’s working? And if it’s time for a change, where do you start? These tips can point you in the right direction... Read More

Customer Engagement, Marketing, Pardot, Marketing Cloud, Account-Based Marketing, B2B Marketing, Lead Generation

Aug 06, 2020 By Martin Kihn

3 Principles To Help You Rethink Your Approach To Customer Data

Today, as businesses decide how and when to reopen, it’s a great time to revisit our assumptions about our customers. Here are three basic principles to guide data-driven marketers in reassessing their approach to customer data... Read More

Customer Engagement, Marketing, Marketing Cloud, Thought Leadership, Data Management

Jul 24, 2020 By Chris Jacob

Marketing That Matters: Upskill Talent for the Strategy You Need

Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research. They also inspired lively conversation among top CMOs at our first Marketing in Motion event... Read More

Customer Engagement, CEO, Marketing, Marketing Cloud, Analytics, Data Management, Customer Experience, Digital Marketing, Digital Transformation

Jul 24, 2020 By Guilda Hilaire

Introducing Moment Makers, a Series on Creating Long-Lasting Marketing Connections

Join us for Moment Makers — a new series to give marketers inspiration and hands-on tips for making impactful moments every single day. Start here... Read More

Customer Engagement, Marketing, Marketing Cloud, Customer Journeys, Cross-Channel Marketing

Jul 20, 2020 By Mike Kostow

4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost

Account-Based Marketing (ABM) helps companies support more complex organizations. Here are four ways that digital marketing technology can help you execute your ABM strategy... Read More

Customer Engagement, Marketing, Marketing Cloud, Pardot, Account-Based Marketing, B2B Marketing, Digital Transformation

Jun 21, 2020 By Jozi Hall

Improve the Many Ways You Can Market From Home

Recently, the National Bureau of Economic Research found that up to 37% of U.S. jobs can be performed from home, spanning across industries. Because today’s marketers mainly work online or through digital channels, they can count themselves as part of this group. However, this was put to the test a... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Customer Journeys, Customer Experience

Jun 18, 2020 By Martin Kihn

4 Advertising Strategies That Work in a Downturn

The world’s largest cosmetics company is touching up its advertising strategy. L'Oréal saw global sales fall slightly in the first quarter because of store closures, so it cut back on advertising spend. CEO Jean-Paul Agon says demand for the company’s products remains high, but the supply is... Read More

Customer Engagement, Marketing, Marketing Cloud, Advertising, Leading Through Change