May 06, 2019 By Michael Kostow

Introducing Pardot Business Units – Personalized Enterprise B2B Marketing at Scale

It’s clear that the future of marketing is no longer just automation, but personalization. The more targeted a message is, the better. Yet, enterprise marketers face a perpetual tug-of-war — how to balance the need for a centralized brand and message, while giving marketers from regional teams or... Read More

AppExchange, B2B Marketing, Marketing, Marketing Automation, Pardot

Oct 18, 2018 By Michael Kostow

Forrester Names Pardot a Leader in 2018 Wave Evaluation

In the Age of Intelligent Marketing, B2B marketers know that it’s more important than ever to receive smart, actionable insights from your data to target the right accounts with dynamic, customer-centric campaigns. This level of personalization and precision can't be achieved by simply adding more... Read More

Pardot, B2B Marketing, Marketing Automation

Jun 08, 2017 By Michael Kostow

Revolutionizing B2B Sales and Marketing with Einstein Account-Based Marketing

If you're a B2B sales or marketing professional, account-based marketing (ABM) isn't new to you. You've likely employed ABM strategies in order to better target valuable account leads with precision, and at scale. What is new, however, is that marketing technology has caught up, and it can now more... Read More

Marketing, Marketing Cloud, News, Einstein, Artificial Intelligence