In a post-pandemic, digital-first world, B2B organizations need to accelerate their digital commerce strategy. After all, with declines in face-to-face selling, B2B commerce helps buyers get products on store shelves faster, and lowers the cost to serve. According to Forrester, companies selling...
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We’re all taking a crash course in crisis communication in real time. As businesses reopen, the need for an effective communication strategy isn’t shrinking. If anything, it's growing. There’s so much more to communicate now: policy changes, community support, new hours, openings, curbside pickup,...
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Our Marketing Cloudcast podcast has wrapped up our Leading Through Change series. Hosts Megan Collins and Tina Rozul highlight topics from everywhere from purpose driven marketing with social media to using artificial intelligence to support our supply chain manufacturers. See the summaries and...
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As purchasing habits shift to a new normal, grocers will need to deliver personalized experiences to move more shoppers past transactions and build increased loyalty. Here are five lessons....
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This article is contributed by meal delivery service Sun Basket, a San Francisco-based Salesforce customer using Service Cloud, Digital Engagement, and Einstein Bots.
People are staying home and avoiding grocery stores. Frontline workers are taking on demanding schedules. As everyone does their...
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Every two weeks, Salesforce Research is surveying the general population to discover how consumers and the workforce are navigating the COVID-19 pandemic. This week, we break down our latest survey results and share what retailers can learn from each generation. We’re posting the insights we’ve...
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Sales forecasting is both an art and a science. In my 20+ years of sales leadership, I’ve spent hundreds of hours thinking about sales forecasts. These forecasts answer two simple questions: how much do we plan to sell, and when will we deliver those numbers?
As hard as my team and I work on our...
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In the last few months, millions of business leaders have had to figure out how to pivot their companies quickly to adjust to the ever-changing COVID-19 crisis. But imagine leading a 500,000 person company, with offices in over 200 cities across 50 countries worldwide, and moving with enough speed...
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Editor's note: This is one of our most popular posts, so we've updated it with the latest information and resources.
Sometimes a piece of technology seems to be used at every company. Knowing how to use that technology can help a person’s career. It can give a job candidate a distinct advantage...
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