LEADING THROUGH CHANGE

Helping Business
Manage Through Crisis

Discover thought leadership, tips, and resources to help manage your business in a time of need.

Mar 24, 2020 By Leandro Perez

How to Turn an In-Person Event Into a Compelling Virtual Experience

In February, Salesforce turned its World Tour Sydney conference into a virtual event in just 10 days. Here’s what we learned, along with tips for how you can do the same for your company. Last month, due to the unprecedented situation with COVID-19, we spent 10 days pivoting Salesforce World Tour... Read More

Digital Transformation, Marketing, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 20, 2020 By Polly Sumner

How to Maintain Customer Relationships While Working Remotely

My job is to ensure every customer gets the most value out of Salesforce, but my passion is establishing and building trust. As the Chief Adoption Officer, I spend more than half my time meeting with customers all around the world. It’s that face-to-face interaction that helps me help them. On any... Read More

Digital Transformation, Leading Through Change, Sales, Sales Cloud

Mar 20, 2020 By Mike Micucci

How to Keep Your Commerce Site Running in a Time of Crisis

Our Chair and CEO Marc Benioff posted a heartfelt letter to our customers earlier this week — and I echo his sentiments. At Salesforce, we’re focused on the health and safety of our employees, families, and communities, and this is no different for Commerce Cloud. We remain relentlessly focused on... Read More

Customer Engagement, Commerce, Commerce Cloud, B2B Commerce, Customer Experience, Leading Through Change

Mar 18, 2020 By Heidi Robbins

How to Communicate With Customers During Times of Crisis

Whether it’s a global issue like COVID-19 or a local emergency, businesses must have a crisis communication plan in place for their customers. This goes beyond minor adjustments to marketing messages. The plan must extend to customer service teams, your website, social channels, customer-facing... Read More

Customer Engagement, Customer Service, Marketing, Best Practices, Leadership, Thought Leadership, Leading Through Change

Mar 17, 2020 By Steve Schwartz

Building a COVID-19 Resource Page: Tracking the Virus Through Actionable Data

We know during this global pandemic that trusted, and timely information is essential to making decisions for your employees, loved ones, customers, and community. That’s why Tableau and Salesforce have launched a free resource page with data and visualizations on the novel coronavirus and the... Read More

Business as a Platform for Change, Salesforce Ohana, Analytics, Leading Through Change

Mar 17, 2020 By Stephanie Buscemi

Helping Business Manage Through Crisis

In this time of tremendous global challenge and continued business transformation, we’ve created Leading Through Change, a series for senior executives, small business leaders, and those in between. Our goals are simple: 1. to provide thought leadership, tips, and resources from Salesforce and our... Read More

Business as a Platform for Change, CEO, Collaboration, Customer Experience, Leadership, Strategy, Leading Through Change

Mar 17, 2020 By Sarah Franklin

5 Things We’re Doing Now to Help Our Employees Navigate Work

The phrase "at work" has, for many of us, always meant a physical space — the office. But now companies, communities, schools, and organizations of all kinds are reconciling how to adjust to working from home. This immediate shift at this scale poses an interesting question — how do we... Read More

Future of Work, Collaboration, Corporate Culture, Salesforce Ohana, Leading Through Change, IT

Mar 16, 2020 By Rob Ferguson

Salesforce Care for Health: No Cost COVID-19 Care Response Solution

Over the past week, I’ve been speaking with many leaders and health care providers whose teams are feeling overwhelmed with inbound calls and cases dealing with the COVID-19 pandemic. My colleagues and I have been working on ways we can help. On Wednesday, March 11, Salesforce Chair and CEO Marc... Read More

Health Cloud, Healthcare & Life Sciences, Customer Service, Leading Through Change, Health Insurance Carriers, Health Plans, Medical Devices and Diagnostics, Pharmaceuticals , Providers