Feb 26, 2020 By Erik Wagner

Making Healthcare People-Centric: 4 Ways to Engage the Entire Provider Ecosystem

Let’s go back to 1999 when the music industry fought the Napster file-sharing platform tooth and nail. Napster essentially said, “You can download music, here’s the technology.” The industry did not embrace it, and it collapsed on itself. Now the industry has embraced digital distribution in the... Read More

CEO, Customer Experience, Digital Transformation, Healthcare & Life Sciences, Providers

Feb 25, 2020 By Jessica Bergmann

What Luxury Brands Can Learn From Lamborghini About Customer Engagement

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. When you’re in the business of selling an ultra-luxury... Read More

Customer Engagement, Customer Service, 360 Perspectives, Customer Experience, Digital Transformation

Feb 24, 2020 By Angelos Kottas

How IT Can Measure Returns on Experience (ROX)

You’ll find plenty of “numbers” people in IT. We love to measure everything. Clicks, files stored, up-time, load times, costs, error rates, and many other metrics tied to our companies’ digital footprint. Why the obsession with metrics? You want measures that capture the value gained from your... Read More

Customer Engagement, IT, Customer Experience, Digital Transformation, Salesforce CMS

Feb 21, 2020 By Ashwini Zenooz

Let's Talk About Better Healthcare Experiences: Meet Us at #HIMSS20

Update March 2, 2020: As the coronavirus (COVID-19) continues to spread around the world, we have a heightened awareness at Salesforce of our responsibility to our employees, customers, and partners during this important time. While this is a developing situation, we are implementing initial safety... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Providers

Feb 18, 2020 By Jessica Bergmann

How the Indiana Pacers Went From Brand-Driven to Fan-Driven, and Became a Digital Leader in Pro Sports

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. For Pacers Sports and Entertainment, the organization... Read More

360 Perspectives, Digital Transformation, Customer Experience, Marketing

Feb 11, 2020 By Peter Doolan

360 Perspective: How to Build One Team Around the Customer

This post is part of a regular series called 360 Perspectives, featuring customers, partners, and experts unraveling the complexities of what it takes to change mindsets, connect silos, and put the customer at the center of their business. ... Read More

CEO, Customer Engagement, Customer Experience, Best Practices, 360 Perspectives

Feb 10, 2020 By Jennifer Turcotte

4 Ways Pharmaceutical Companies Can Drive Patient Engagement

Today, pharmaceutical companies are transforming their approach and developing engagement strategies with the end-consumer in mind. According to a global study of nearly 6,000 healthcare consumers, there are areas where pharmaceutical companies excel, while other areas need improvement. Read on for... Read More

CEO, Customer Experience, Health Cloud, Healthcare & Life Sciences, Pharmaceuticals

Feb 08, 2020 By Richard Britton

3 Ways to Create Disruptive Change in the Communications Industry

This article was written by CloudSense, a Salesforce partner. Do you remember the last time you rented a movie from a video store? What about when you missed a show? One word: reruns. Now, binging movies or an entire series is a normal weekend activity for many. And, if you miss a prime time show,... Read More

CEO, Commerce, Commerce Cloud, Communications, Customer Experience, Digital Transformation

Feb 07, 2020 By Kelcy Joynt

Where to Find Salesforce at Mobile World Congress Barcelona

Join us at MWC Barcelona on February 24-27, 2020, to dive into the latest innovations in technology and learn how our intelligent mobile solutions can help your business keep up. You can find us in the Salesforce Networking Garden in GG2. Here are four reasons why you should swing by and say... Read More

Salesforce Ohana, Communications, Artificial Intelligence, Customer Experience, Mobile, Events

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