360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Jul 06, 2020 By Gary Brandeleer

Equip Your Mobile Workforce for Success in the Field

Set your mobile workers up w/ success before they head out into the field. Here are 6 tools to keep them connected, improve first-visit resolution, boost productivity, and more.... Read More

Digital Transformation, Customer Service, Customer Experience, Service, Service Cloud

Jun 30, 2020 By Heather Conklin

The Ground-Breaking, Emotional Journey of Digitizing Your Business Model (And How We Can Help)

If you’re in a company C-suite in today’s atmosphere, you know this “digital transformation” everyone is talking about is critical. But igniting this kind of change on your own is an entirely different story. But, now anyone can fast track the move to digital with the help of Customer 360 Guides ... Read More

Digital Transformation, CEO, Customer Experience

Jun 28, 2020 By Amanda Nelson

An Invite-First Culture: Reopening for CEOs

As organizations around the world are working to reopen their locations, many are looking to understand the new processes and procedures to make that possible. Keith Metcalfe, CEO of Traction Guest, has insights on how to do that successfully. Join us to learn more about his strategy... Read More

Reopen Safely, CEO, AppExchange, Customer Experience, Leadership Insights, Partners

Jun 21, 2020 By Jozi Hall

Improve the Many Ways You Can Market From Home

Recently, the National Bureau of Economic Research found that up to 37% of U.S. jobs can be performed from home, spanning across industries. Because today’s marketers mainly work online or through digital channels, they can count themselves as part of this group. However, this was put to the test a... Read More

Customer Engagement, Marketing, Marketing Cloud, Leading Through Change, Customer Journeys, Customer Experience

Jun 15, 2020 By Jessica Ding

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

Let’s face it: we’re all glued to our phones. Lockdowns across the globe have seen 70% of us spending more time on our smartphones, while 45% of us have increased our social media intake. And we’re not just using social networks to keep in touch with our loved ones. We’re also spending more time... Read More

Leading Through Change, Customer Engagement, Commerce, Marketing Cloud, Retail, Customer Experience, Social Media Marketing

May 23, 2020 By Shonnah Hughes

How Emotional Intelligence Increases Customer Loyalty

Customer service representatives and social media users are no strangers to the growing phenomena of “cancel culture.” As humans, however, we crave interaction and acceptance. So why is it now common to cancel services after a single negative interaction? How can we use emotional intelligence (EQ)... Read More

Customer Engagement, Customer Service, Customer Experience, Leading Through Change

May 22, 2020 By Gareth Jones

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Gareth Jones is Senior Vice President and Global Marketing Director of Wunderman Thompson, a WPP company, and a Salesforce customer. There’s an old saying that the best way to innovate is to have a good idea and not enough time to execute it. My digital agency Wunderman Thompson experienced that... Read More

Business as a Platform for Change, IT, Marketing, Marketing Cloud, Platform, Leading Through Change, Customer Experience

May 13, 2020 By Ari Bendersky

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

Geoffrey Moore, the best-selling author of “Chasing the Chasm” and a respected marketing consultant and innovations expert, joined us to discuss how companies can thrive amid the COVID-19 crisis. Here, in the first of a three-part series, Moore encourages companies to reflect on what they can do to... Read More

Future of Work, Customer Experience, Leading Through Change, Thought Leadership, CEO

May 11, 2020 By Kemberly Gong

You Need to Uplevel Your Order Management System — Now What?

The COVID-19 health crisis accelerated the growth of ecommerce. In fact, digital revenue grew 20% year-over-year (YoY) in Q1 2020, according to the Salesforce Shopping Index powered by Commerce Cloud. When most of the country was under shelter-in-place orders, getting products to customers on their... Read More

Commerce, Customer Service, Commerce Cloud, Customer Experience, Ecommerce, Retail, Service

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Equip Your Mobile Workforce for Success in the Field

The Ground-Breaking, Emotional Journey of Digitizing Your Business Model (And How We Can Help)

An Invite-First Culture: Reopening for CEOs

Improve the Many Ways You Can Market From Home

Drive Impact and Engage Shoppers With Social: TOMS Shows You How

How Emotional Intelligence Increases Customer Loyalty

Inside Wunderman Thompson’s 5-Day Sprint to Create a Virtual Music Festival

Innovation Expert Geoffrey Moore: Your Company’s Vision and Values Shouldn’t Change in a Crisis

You Need to Uplevel Your Order Management System — Now What?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First