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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Dec 03, 2020 By Sascha Ambrose

The New Evolution of Digital Transformation for the Insurance Industry

With many insurance companies struggling with basic digital experiences, Salesforce’s acquisition of Vlocity is a game-changer for vertical solutions. Sascha Ambrose, VP Enterprise Sales, Financial Services, explains why this is big news for the insurance industry.... Read More

Customer Experience, Customer Engagement, Digital Transformation, Financial Services, IT

Nov 26, 2020 By Salesforce

How Aussie Retail Leaders Have Prepared for the Holiday Shopping Season

COVID-19 drove more shopping online, and this trend is likely to continue in the holiday season. Here’s how businesses can make the most of online retail opportunities.... Read More

Ecommerce, Retail, Retail Insights, Sales, Omni-channel, Customer Experience, Artificial Intelligence

Nov 23, 2020 By Natasha Burns

How Building Trust and Focusing on Value Helped Go1’s Sales Teams Thrive Through Change

In-person selling is no longer a tried-and-true method. Online learning platform Go1 shares how it helped its sales teams thrive under constantly changing conditions and rise to meet new customer expectations.... Read More

Sales, Sales Strategies, Customer Experience, Trailblazer Story

Nov 11, 2020 By Vala Afshar

New Research: 15,600 Customers Want Trust, Empathy and Reimagined Digital Experiences

We asked more than 15,000 consumers and business buyers about the customer experience they expect now. Here, Vala Afshar shares highlights from the research and how businesses can deliver by reimagining customer engagement.... Read More

Customer Engagement, Customer Experience, Digital Transformation, Research

Nov 05, 2020 By Rudi Khoury

How Empowerment and Ownership Enabled Fisher & Paykel to Redefine Its Approach to Sales

When industry disruption hits, should sales leaders wait and see what happens, or lean into change? Fisher & Paykel Executive VP – Customer Experience Rudi Khoury shares how leaders can create a culture that supports growth in even the most uncertain times.... Read More

Trailblazer Story, Sales, Research, Ecommerce, Customer Experience, Customer Story, Marketing

Nov 04, 2020 By Esse Spadavecchia

How Data and Personalisation Helped Mortgage Lending Platform Athena Build Its Brand and Reputation

When you’re a new player in a well-established industry like mortgage lending, it’s hard to make yourself stand out. Lending startup Athena’s Chief Experience Officer Esse Spadavecchia shares how data and personalisation become powerful differentiators.... Read More

Financial Services, Financial Services Cloud, Data Management, Personalization, Customer Experience, Analytics

How to achieve customer personalisation with Koda Capital

Nov 02, 2020 By Salesforce

Koda Capital’s Dos and Don’ts for Personalisation

We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience.... Read More

Customer Story, Customer Success, Infographics, Marketing, Small Business, Digital Marketing, Customer Experience, Personalization

Oct 16, 2020 By Salesforce

Don’t be daunted by digitisation: A framework for manufacturers

The top priority for manufacturers is to digitally transform their business. Start now with this 3-part framework.... Read More

Digital Transformation, Cloud Services, Apps, Customer Experience, Customer Service

Oct 15, 2020 By Rachael Powell

How Xero Supports Future Growth With Innovation in Comms, Support and Product

Xero has increased collaboration, accelerated innovation and focused unwaveringly on customer needs – a powerful recipe for leading a business through a period of crisis and ambiguity. Chief Customer Officer Rachael Powell shares how Xero is preparing for the future.... Read More

Trailblazer Story, Marketing, Leadership Insights, Customer Story, Customer Success, Customer Experience

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