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State of the
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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Sep 01, 2022 By Jo Gaines

How Brand Purpose in Retail Experiences Became a Customer Priority [New Research]

New research shows customers now expect brands to walk the talk when it comes to the values they stand by. Salesforce’s Jo Gaines shares three ways to show commitment to a greater purpose.... Read More

Customer Engagement, Customer Experience, Retail, Research

Aug 12, 2022 By Salesforce

Financial Services Have Slipped for A/NZ Customers — What Needs to Change?

ANZ customers want better digital experiences from their financial service providers. Get into their state of mind to learn what needs improvement.... Read More

Financial Services, Financial Services Cloud, Customer Experience, Research

Aug 04, 2022 By Jo Gaines

State of Commerce 2022: Research Shows Importance of Visibility and Flexibility

The latest State of Commerce report is out, and it reveals why successful commerce strategies will depend on greater visibility and flexibility. Salesforce’s Jo Gaines explains why.... Read More

Commerce, Commerce Cloud, Customer Engagement, Research, Marketing

6 tips for creating an amazing self-service customer portal

Aug 03, 2022 By Salesforce

6 Tips for Designing an Amazing Self-Service Portal

Building a customer-friendly, self-service support centre is an effective and cost-efficient way to grow your business. You just have to do it right. Here are six tips to help design an amazing self-service experience.... Read More

Customer Service, Service, Service Cloud, Research

Jun 14, 2022 By Salesforce

Customer-Centricity Is Critical to Australia's Future as a Renewable Energy Superpower

In Australia’s transition to net zero, customer-centricity will play a critical role during a critical decade. Salesforce’s Joe Delaney spoke with three industry leaders to find out why – and what to do next.... Read More

Customer Experience, Customer Engagement, Research

May 20, 2022 By Stuart Ward

Prospa and Nano Digital Home Loans Show How Tech-Driven Finserv Can Retain a Human Touch

Customers now expect more convenience and personalisation from financial services, but how can leaders also ensure a focus on building relationships? Find out from fintech leaders Nano Home Loans and Prospa.... Read More

Financial Services, Research

May 12, 2022 By Salesforce

87% of Marketers Measure Success Differently Now Because of Data Privacy Changes

The latest Salesforce Marketing Intelligence Report contains insights gathered from professionals from all over the world. Download your copy today to find out what trends will influence marketing in 2022.... Read More

Marketing, Marketing Cloud, Research

Mar 29, 2022 By Salesforce

3 Winning B2B Marketing Strategies

To drive growth and profitability, B2B marketers need to be proactive and use automation to help them prepare for key dates throughout the year.... Read More

B2B Marketing, Marketing, Research

Mar 21, 2022 By Salesforce

Infographic: 5 Ways the Banking Industry Can Improve the Customer Experience

The banking industry has made great strides in improving customer trust and advocacy. To capitalise on this momentum, here are five research-backed ways it can improve the customer experience.... Read More

Financial Services, Infographics, Research

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