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State of the
Connected Customer

Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Mar 04, 2021 By Salesforce

Five ANZ industry leaders talk culture, business growth, transformation and keeping customers happy

Navigating change has always been a challenge but what if you could learn from the experiences of others? Join Pip Marlow, CEO Salesforce ANZ and ASEAN, and broadcaster and businessman Russel Howcroft for The Future of Business, Now podcast series. Here are the highlights.... Read More

Customer Experience, Digital Transformation, Customer Engagement, Future of Work

Feb 23, 2021 By Salesforce

3 Years of Customer Engagement Trends

Since 2018, our State of the Connected Customer research has tracked a few key trends in particular – trust, customer experience, innovation, and the values that drive loyalty. Here’s how customers’ expectations around each have changed over the years.... Read More

Research, Customer Engagement, Customer Experience

Feb 22, 2021 By Salesforce

Fisher & Paykel focus on customer comfort as consumers spend more on home

Fisher & Paykel retail household appliances around the globe. Their focus has always been on customers and team. As part of Salesforce’s latest episode of Leading Through Change, Fisher & Paykel, walks us through their COVID-19 global response.... Read More

Leading Through Change, Trailblazer Story, Customer Experience, Customer Engagement, Marketing

Feb 19, 2021 By Derek Laney

Here’s What New Customer Service Trends Look Like On The Ground

The State of Service report revealed that the last 12 months have transformed customer service, but what do successful changes look like on the ground? Trailblazers give us the scoop.... Read More

Customer Service, Customer Experience, Research

Feb 11, 2021 By Salesforce

Salesforce Live: Australia and New Zealand 2021 Is Coming

We have transformed Salesforce World Tour Sydney into Salesforce Live: Australia and New Zealand to bring you an unmissable live brand experience. We can’t wait for you to join us on 24 March.... Read More

Events, Digital Transformation, Salesforcetour, Customer Success, Customer Experience, Events Marketing

Feb 08, 2021 By Jo Gaines

Want to Win at Data-Driven CX? Trust and Transparency Are Key

There are few more valuable resources right now than data and trust. At their most powerful, they operate hand-in-hand: organisations earn the trust of consumers and consumers are in turn willing to share their personal information in exchange for a richer customer experience.... Read More

Customer Engagement, Customer Experience, Research

Jan 28, 2021 By Trevor Philpot

How Community Vision Transformed Customer Engagement for Life-Changing Outcomes

WA State Director Trevor Philpot spoke with Community Vision COO Yvonne Timson about how her organisation’s customer engagement strategy and operations have changed to achieve truly life-changing outcomes, and how the pandemic has impacted this transformation.... Read More

Trailblazer Story, Customer Engagement, Customer Experience, Research

Dec 17, 2020 By Salesforce

Infographic: What customer connection means now

The COVID-19 crisis has shifted customer expectations radically, rapidly and permanently. Digital capabilities have become imperative, and offer an opportunity to build a precious resource: trust.... Read More

Research, Customer Engagement, Customer Experience

Dec 09, 2020 By Salesforce

4 of This Year’s Most Popular Webinars You Don’t Want to Miss

What were the top challenges business faced in 2020? This year’s most popular Salesforce webinars highlight the ways business leaders and teams are navigating through the new normal.... Read More

Sales, Small Business, Marketing, Leadership Insights, Customer Experience, Customer Engagement

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