Marketing

Nov 08, 2022 By Salesforce

These 4 Marketing Trends Are Reshaping How We Connect With Customers

We surveyed 6,000 global leaders to find out how new technologies and expectations are changing the way businesses build relationships with customers. Here are the key findings and tips for success from our newest State of Marketing report.... Read More

Marketing

Want to Build Creative Campaigns? Start With a Customer Journey Map

Oct 31, 2022 By Salesforce

Start Using Customer Journey Maps For Creative Campaigns

Discover what a customer journey map is, how to create one and why it can drive creativity.... Read More

Customer Journey, Customer Experience, Customer Engagement, Marketing

Aug 19, 2022 By Salesforce

How Personalisation Transforms Customer Experience

It’s no secret that personalisation is part and parcel of creating an excellent customer experience. But how should you go about creating an experience that meets your customers’ needs? Our research offers some great insights to get you started. ... Read More

Personalization, Service, Marketing, Customer Experience

Aug 04, 2022 By Jo Gaines

State of Commerce 2022: Research Shows Importance of Visibility and Flexibility

The latest State of Commerce report is out, and it reveals why successful commerce strategies will depend on greater visibility and flexibility. Salesforce’s Jo Gaines explains why.... Read More

Commerce, Commerce Cloud, Customer Engagement, Research, Marketing

Jul 20, 2022 By Salesforce

Marketing Analytics Power-Up — Here Are the Top 10 KPIs for Email Marketers

Your email marketing can always be improved, but how do you know what needs to change? Measure these 10 Key Performance Indicators and you’ll soon master the art of optimisation.... Read More

Analytics, Email Marketing, Marketing, Marketing Automation, Marketing Cloud

Jul 07, 2022 By Salesforce

How to Track and Measure Web Analytics

Web analytics is about so much more than just measuring how many people landed on your website. They can tell you which campaigns are performing, which parts of your site are driving the highest-value sales, and where your customers are coming from.... Read More

Marketing, Marketing Cloud, Marketing Automation

Jun 15, 2022 By Salesforce

How Salesforce Helped PaySauce Transform From a Startup to a Scale-Up

Moving to a new CRM can be daunting, shares PaySauce’s head of sales and marketing. However, the process will definitely be worthwhile. Learn PaySauce’s top tips on how to successfully implement Salesforce.... Read More

Sales, Marketing, Customer Experience, Customer Service, Customer Engagement, Marketing Cloud, Sales Cloud

May 24, 2022 By Tina Rozul

How True Alliance Uses Marketing and Service Data to Design Lifelong Relationships

True Alliance creates luxury fashion experiences for customers, and the digital experience touches every part of that journey. Find out how lavish every online moment can be with the smart use of data.... Read More

Marketing, Marketing Cloud, Service, Service Cloud, Customer Experience

May 12, 2022 By Salesforce

87% of Marketers Measure Success Differently Now Because of Data Privacy Changes

The latest Salesforce Marketing Intelligence Report contains insights gathered from professionals from all over the world. Download your copy today to find out what trends will influence marketing in 2022.... Read More

Marketing, Marketing Cloud, Research

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Editors' Picks

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These 4 Marketing Trends Are Reshaping How We Connect With Customers

Start Using Customer Journey Maps For Creative Campaigns

How Personalisation Transforms Customer Experience

State of Commerce 2022: Research Shows Importance of Visibility and Flexibility

Marketing Analytics Power-Up — Here Are the Top 10 KPIs for Email Marketers

How to Track and Measure Web Analytics

How Salesforce Helped PaySauce Transform From a Startup to a Scale-Up

How True Alliance Uses Marketing and Service Data to Design Lifelong Relationships

87% of Marketers Measure Success Differently Now Because of Data Privacy Changes

Editors' Picks

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