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Want to Build Creative Campaigns? Start With a Customer Journey Map

Oct 31, 2022 By Salesforce

Start Using Customer Journey Maps For Creative Campaigns

Discover what a customer journey map is, how to create one and why it can drive creativity.... Read More

Customer Journey, Customer Experience, Customer Engagement, Marketing

Oct 13, 2022 By Salesforce

New research: Customer service trends include automation and C-suite representation

Our 5th edition of the State of Service Report surveyed 8,000 customer service professionals all over the world. Here’s what we found in Australia and New Zealand, including how service organisations are managing the need to do more with less. Previous years saw service organisations rushing to... Read More

Service, Customer Service, Customer Satisfaction, Customer Experience, Future of Work, Digital Transformation

Oct 06, 2022 By Salesforce

How To Create Happier Customer Service Agents

Employee experience is helping drive better customer experience, so we’ve put together a list of tactics to help you boost your EX. ... Read More

Customer Service, Customer Experience, Service

Sep 01, 2022 By Jo Gaines

How Brand Purpose in Retail Experiences Became a Customer Priority [New Research]

New research shows customers now expect brands to walk the talk when it comes to the values they stand by. Salesforce’s Jo Gaines shares three ways to show commitment to a greater purpose.... Read More

Customer Engagement, Customer Experience, Retail, Research

Aug 19, 2022 By Salesforce

How Personalisation Transforms Customer Experience

It’s no secret that personalisation is part and parcel of creating an excellent customer experience. But how should you go about creating an experience that meets your customers’ needs? Our research offers some great insights to get you started. ... Read More

Personalization, Service, Marketing, Customer Experience

Aug 12, 2022 By Salesforce

Financial Services Have Slipped for A/NZ Customers — What Needs to Change?

ANZ customers want better digital experiences from their financial service providers. Get into their state of mind to learn what needs improvement.... Read More

Financial Services, Financial Services Cloud, Customer Experience, Research

Aug 09, 2022 By Salesforce

How Brands Like Macquarie Bank and Lendlease Link Employee and Customer Experience

Customer expectations are changing, and in a digital-first world you need to stand out from the crowd to stay ahead. Learn why brands like Macquarie Bank and Lendlease think employee and customer experience are linked, and how trust is the key to success in both.... Read More

Customer Experience, Customer Engagement

Jun 15, 2022 By Salesforce

How Salesforce Helped PaySauce Transform From a Startup to a Scale-Up

Moving to a new CRM can be daunting, shares PaySauce’s head of sales and marketing. However, the process will definitely be worthwhile. Learn PaySauce’s top tips on how to successfully implement Salesforce.... Read More

Sales, Marketing, Customer Experience, Customer Service, Customer Engagement, Marketing Cloud, Sales Cloud

Jun 14, 2022 By Salesforce

Customer-Centricity Is Critical to Australia's Future as a Renewable Energy Superpower

In Australia’s transition to net zero, customer-centricity will play a critical role during a critical decade. Salesforce’s Joe Delaney spoke with three industry leaders to find out why – and what to do next.... Read More

Customer Experience, Customer Engagement, Research

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