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State of the
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How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Sep 22, 2020 By Salesforce

Headless Commerce 101: Meet Consumers Where They Are

Consumers want to shop with the retailer that meets them where they are – even as that ‘where’ changes. Be that retailer: find out more about headless commerce.... Read More

Commerce, Commerce Cloud, B2C Marketing, Customer Experience

Sep 08, 2020 By Salesforce

The Evolution of Marketing: Where to Focus Your Transformation for Success

Consumer needs and expectations around the world will continue to evolve and change. As the custodians of customer experience, marketers must refocus their transformations to ensure survival tomorrow.... Read More

Customer Experience, Digital Transformation, Marketing, Artificial Intelligence

Aug 27, 2020 By Salesforce

One hot minute: Our favourite Salesforce LIVE ANZ moments

From hours of insights, experience and expertise shared by Trailblazers at Salesforce LIVE Australia and New Zealand, we’ve picked our six favourite 10-second moments – just one minute of goodness.... Read More

Events, Trailblazer Story, Leadership, Customer Experience, Customer Success

Aug 20, 2020 By Salesforce

5 Top Sessions From Salesforce LIVE: Australia and New Zealand

How does the Sydney Swans Football Club give 1.2 million fans the game-day experience at home? And keep the players’ spirits up when the stands aren’t heaving? This, and more highlights from Salesforce LIVE: Australia and New Zealand.... Read More

Customer Experience, Customer Success, Events, Leadership, Marketing, News, Service, Sales

Jul 23, 2020 By Shardae Mazzeo

C is for Culture. CreativeCubes.Co shares how to keep it through growth and disruption

“It’s all about creating those “wow” moments that separate you from the competition.” Shardae Mazzeo, Head of People & Culture at CreativeCubes.Co shares how to keep the good vibes alive during growth and disruption with data insights.... Read More

CRM, Customer Experience, Small Business, HR, Future of Work

Jul 09, 2020 By Salesforce

4 ways banks can increase customer happiness with connected CX

Whether applying for a loan, opening an account, suspending a misplaced card, selecting insurance, funding a term deposit or just making a straightforward payment, today’s consumers expect to be able to do it all quickly, easily and from their preferred devices.... Read More

Customer Experience, Artificial Intelligence, Financial Services, Customer Engagement

Jun 18, 2020 By Gisele Kapterian

Q&A: Data, Trust and Government Service Delivery With Miguel Carrasco and Gisele Kapterian

Gisele Kapterian and Miguel Carrasco on the relationship between service delivery and trust, and how governments can deliver services with speed and impact.... Read More

Service, Public Sector, Customer Engagement, Customer Experience

May 04, 2020 By Wade Wegner

5 ways tech teams can improve customer experience now

We’ve been saying for a while that CX is everyone’s responsibility – from marketing and sales, to service and IT. Well, it’s time for IT to shine – here’s how.... Read More

Customer Experience, Customer Engagement, IT, Leading Through Change

May 04, 2020 By Salesforce

How One Government Agency Is Helping the Country’s Most Vulnerable to Stay Connected Digitally

SA Heath’s Office for Ageing Well shares how they’re keeping their state’s most vulnerable connected and informed during this current crisis. ... Read More

Leading Through Change, Customer Experience, Public Sector, Customer Engagement, Trailblazer Story

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