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From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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How to achieve customer personalisation with Koda Capital

Nov 02, 2020 By Salesforce

Koda Capital’s Dos and Don’ts for Personalisation

We spoke with small business Trailblazer Andrew Rutherford from Koda Capital to find out his dos and don’ts to personalising the customer experience.... Read More

Customer Story, Customer Success, Infographics, Marketing, Small Business, Digital Marketing, Customer Experience, Personalization

Oct 22, 2020 By Matt Marcotte

What To Do (And Avoid) In Your Holiday Retail Messaging

Ensure customers receive the right messaging from you this holiday season with our list of do’s (and don’t’s!)... Read More

Email Marketing, Marketing, Retail, Digital Marketing, Social Media Marketing, Social Media

Sep 23, 2020 By Salesforce

How Journey Beyond Weathered Crisis With Customer Data

2020 has hit the travel and tourism industry hard, but Journey Beyond Group Group Manager, Digital Marketing, Design and Innovation Tom Miller credits unified customer data as a springboard for recovery. He shares the story here.... Read More

Work.com, Customer Story, Customer Success, Marketing, Digital Marketing

Jan 06, 2020 By Salesforce

3 ways to supercharge advertising success with AI

Resolve customer identity, personalise at scale and know where the ROI is – here are three ways to use AI to supercharge advertising.... Read More

Advertising, Artificial Intelligence, Digital Marketing, Data Management, Marketing

Oct 25, 2019 By Salesforce

8 Reasons To Shake Off Digital Transformation Fatigue

8 reasons why digital transformation should be your number one business priority... Read More

Digital Marketing, Digital Transformation, Marketing, IT, Innovation

Oct 22, 2019 By Vala Afshar

Customer engagement in a post-digital world

A decade since mobile, social, cloud and analytics, we’re in a post-digital world. Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar shares his insights.... Read More

Marketing, Digital Marketing, Digital Transformation, Thought Leadership

Apr 15, 2019 By Salesforce

Want viral reach? Here are 5 changes to make now

Going viral is the dream of almost every social media user and business. But if success is to go beyond vanity metrics, preparation across the business is key.... Read More

Marketing, Digital Marketing, Digital Advertising, Video Strategy

Oct 29, 2018 By Chris Jordan

Data isn’t everything – and it’s nothing without brand

We love data – obviously. But there’s no getting away from this: without brand, your hyper-personalised, ultra-relevant, data-driven marketing is useless. ... Read More

Digital Marketing, Digital Advertising, Advertising, Marketing, Data Management, Content Marketing

Jul 17, 2018 By Tasso Koutsovasilis

How small businesses can get ahead in the digital age

The digital age has opened up a wave of potential, and small businesses are in the prime position to capitalise – they just needs to seize the opportunity.... Read More

Digital Marketing, Customer Success, Digital Business, Marketing, Small Business, SMB Digital Marketing

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