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State of the
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Discover the trends shaping the
future of customer engagement.

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Sales enablement essentials

How-to’s, tips and resources to fuel your sales enablement and deliver what today’s customers want.

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Be inspired by our customers

From the challenges to the achievements, discover stories that will inspire growth ‒ with heaps of handy tips along the way.

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Leadership insights

Founders, CEOs, leaders of all stripes share their tales of blazing new trails in their lives, careers and companies.

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Aug 16, 2022 By Salesforce

Lorna Jane's Three-Step Approach to Achieving Global Business Growth at Scale

Here's how Lorna Jane hit two of its biggest sales days in its 30-year history by partnering with Salesforce to achieve global business growth.... Read More

Retail, Customer Story, Customer Engagement, Ecommerce

Mar 28, 2022 By Salesforce

How to Communicate Supply Chain Issues to Your Customers

Most retailers have struggled with supply chain delays over the past two years. So, what exactly is causing the delays and how can retailers keep their customers informed?... Read More

Retail, Retail Insights, Consumer Goods, Ecommerce

Nov 26, 2020 By Salesforce

How Aussie Retail Leaders Have Prepared for the Holiday Shopping Season

COVID-19 drove more shopping online, and this trend is likely to continue in the holiday season. Here’s how businesses can make the most of online retail opportunities.... Read More

Ecommerce, Retail, Retail Insights, Sales, Omni-channel, Customer Experience, Artificial Intelligence

Nov 05, 2020 By Rudi Khoury

How Empowerment and Ownership Enabled Fisher & Paykel to Redefine Its Approach to Sales

When industry disruption hits, should sales leaders wait and see what happens, or lean into change? Fisher & Paykel Executive VP – Customer Experience Rudi Khoury shares how leaders can create a culture that supports growth in even the most uncertain times.... Read More

Trailblazer Story, Sales, Research, Ecommerce, Customer Experience, Customer Story, Marketing

Jun 26, 2020 By Salesforce

4 advertising strategies that work in a downturn

Based on the experience of Salesforce customers and members of The CMO Club, we’ve assembled a brief playbook for advertising in a downturn, with actions built around insight, impact, improvement and investment.... Read More

Advertising, Ecommerce, Marketing, Customer Engagement, Leading Through Change

Jun 11, 2020 By Salesforce

The Future of Retail Is Digital: Consumer Behavioural Change Set to Stick Around

Consumer behavioural change drove 262% online retail revenue growth in April across ANZ — and it’s not changing back. James Johnson on the future of retail.... Read More

Consumer Goods, Customer Engagement, Ecommerce, Retail, Retail Insights

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Editors' Picks

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Featured

Sales enablement essentials

Be inspired by our customers

Leadership insights

Lorna Jane's Three-Step Approach to Achieving Global Business Growth at Scale

How to Communicate Supply Chain Issues to Your Customers

How Aussie Retail Leaders Have Prepared for the Holiday Shopping Season

How Empowerment and Ownership Enabled Fisher & Paykel to Redefine Its Approach to Sales

4 advertising strategies that work in a downturn

The Future of Retail Is Digital: Consumer Behavioural Change Set to Stick Around

Editors' Picks

How customer service changed in 2020

CRM 101 for sales leaders

3 years of customer engagement trends

Americas

Europe, Middle East, and Africa

Asia Pacific