We challenged Robert Colbourne and Pam Samathivathanachai to explain the many perks of the Customer Data Platform (CDP) in 60-seconds. Read on to see if they can explain how this highly-customisable innovation helps marketers be better at their job....
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According to the latest State of Marketing report, marketers across ANZ are jumping aboard CDP. Here, Salesforce’s Robert Colborne, explains why this piece of tech is changing the game, breaks down its benefits and points marketers in the right direction....
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Customer experience is becoming the ultimate brand battleground. Here’s how four ANZ businesses are using data to get ahead of the competition....
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Reopen. Rebuild. Recover. We can all agree on the destination but how do we get there? One critical element will be digital government. Here, Gisele Kapterian discusses why....
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We spoke with Andrew Beers about the role of a data culture in enabling innovation, how CIOs can build a data-centric culture in their organisations, and how data and real-time insights can empower an entire business rather than being in the hands of a select few specialists and the IT function....
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When you’re a new player in a well-established industry like mortgage lending, it’s hard to make yourself stand out. Lending startup Athena’s Chief Experience Officer Esse Spadavecchia shares how data and personalisation become powerful differentiators....
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What are the ingredients to a successful lead generation campaign? Sales and marketing working together? Data? GO1’s Chief Growth Officer and Co-Founder Vu Tran shares his ingredient list....
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Can data drive sales and also fuel passion? Yes, says Trailblazer Para Mobility. Their implementation of a Salesforce CRM has empowered their sales team to create meaningful solutions for vulnerable customers and communities....
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Seeing sudden, drastic changes in your website traffic? Cardinal Path CTO Feras Alhlou shares six changes to make to your Google Analytics 360 and Marketing Cloud integration to keep your data accurate....
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