360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Aug 31, 2018 By Devon McGinnis

Your Guide to Elevating Customer Experience

What’s the most powerful force driving business change today? Is it artificial intelligence? The Internet of Things? The Fourth Industrial Revolution? Or is it how these innovations join forces to spark new possibilities for customer experience? Recent research shows that 80% of customers say the... Read More

Customer Experience, Leadership Insights, Thought Leadership, Customer Service

Aug 01, 2018 By Jason Wild

Ignite Your Dreamforce: Insights and Inspiration from Salesforce's Innovation Team

It's no secret that the business landscape is changing. Revolutions in trust, equality, and technology have dramatically impacted traditional business models and customer expectations. Today, leaders in every industry must navigate these changes, and re-think what it means to be a customer-centric... Read More

Thought Leadership, Innovation

Jul 31, 2018 By Malachy Walsh

“We're All Chefs”: Roy Choi's Perspective on the Power to Make Change

Earlier this month, Salesforce sponsored a conversation with Chef Roy Choi in L.A. Of course, Roy, who was born in South Korea but grew up in southern California, is way more than a chef. Yes, he made his bones in the kitchens of New York and L.A., but he is also an entrepreneur credited by the... Read More

Careers, Equality, Events, Leadership, Leadership Insights, Thought Leadership

Jul 19, 2018 By Lautel Okhio

3 Ways to Future-Proof Your Personalization Efforts

What will customer experience look like in 2025, and what should companies be doing now to prepare? Those are two central questions in a recent discussion we had with Glen Hartman, Senior Managing Director at Accenture Interactive; Harsha Mokkarala, Chief Revenue Officer at the educational... Read More

Customer Experience, Thought Leadership, Customer Service

Jul 12, 2018 By Lautel Okhio

Lessons from Amazon on Customer Success: The Power of Divine Discontent

Customer experience is a powerful differentiator in today’s marketplace — so much that 57% of customers have said they would stop buying from a specific company simply because a competitor provided a better end-to-end customer experience. This stat helps explain just one of the many reasons why... Read More

Customer Experience, Thought Leadership, Customer Service, Customer Journeys, Connections

Jul 12, 2018 By Devon McGinnis

Why Your Customer Experience Is Facing a Trust Crisis

If great customer experiences require rich customer data, what happens when the data stream runs dry? Companies are pondering this in the wake of recent high-profile security breaches. Business leaders are faced with sky-high customer expectations and rock-bottom trust levels. Customer... Read More

Thought Leadership, Customer Experience, Customer Service

Jun 29, 2018 By Nick Johnson

How to Retool Your Business For The Fourth Industrial Revolution

We’re in the midst of the Fourth Industrial Revolution — a fundamental shift in the business and social landscapes resulting from a fusion of technologies blurring the lines between the physical, digital, and biological spheres. But what’s at the heart of the Fourth Industrial Revolution? Can it... Read More

Thought Leadership

Apr 16, 2018 By Heike Young

Data That You Don’t Act on is as Useless As Data You Never Saw in the First Place

A survey by Deloitte Digital and Salesforce found that brands that focus on data to a higher degree perform better than those who do not. Still, many brands are not prioritizing data and AI. For a deeper look at the mindset of today’s data leaders, we chatted with Rama Ramakrishnan, Senior Vice President of Data Science for Salesforce Commerce Cloud.... Read More

Commerce, Retail Insights, Thought Leadership

Apr 09, 2018 By Rob Garf

The Reality of Customer Experience: Overpromised and Underdelivered

The concept of ‘consumer experience’ has been such a hot topic of conversation for so long, you’d think that every brand is prioritizing customer-centricity and succeeding by delivering superior experiences. But you’d be wrong.... Read More

Commerce, Retail Insights, Shopper Experience, Thought Leadership

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Your Guide to Elevating Customer Experience

Ignite Your Dreamforce: Insights and Inspiration from Salesforce's Innovation Team

“We're All Chefs”: Roy Choi's Perspective on the Power to Make Change

3 Ways to Future-Proof Your Personalization Efforts

Lessons from Amazon on Customer Success: The Power of Divine Discontent

Why Your Customer Experience Is Facing a Trust Crisis

How to Retool Your Business For The Fourth Industrial Revolution

Data That You Don’t Act on is as Useless As Data You Never Saw in the First Place

The Reality of Customer Experience: Overpromised and Underdelivered

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First