360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 05, 2018 By Jared Blank

If Data is King in Retail, Where’s the Governance?

Data is taking its rightful place as the king of the hill in retail; it’s the thing that marketers rely on to personalize experiences, launch cross-channel campaigns and drive fast, intelligent business decisions. Without it, brands are flying blind. But who owns it?... Read More

Commerce, Retail Insights, Data Management, Thought Leadership

Mar 26, 2018 By Rob Garf

If You Don’t Know Who Owns Customer Experience in Your Company, You’re Not Alone

New research from Deloitte and Salesforce reveals that the majority of brands say consumer experience—the sum of all the interactions consumers have with a company’s products, services, and brand across touch points—is the singular competitive differentiator today. But despite its strategic priority, consumer experience generally remains overpromised and underdelivered.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Mar 19, 2018 By Heike Young

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

According to new research from Salesforce and Deloitte Digital, we’re experiencing a retail renaissance, and it’s time to dig deeper and discover how some of the world’s top-performing brands win shoppers for the long-term. The report is based on a global survey of more than 550 traditional retail, pure play, consumer goods, and branded manufacturing leaders, and sheds light on what elite performers do to win shoppers, and how their strategies suggest a model for success.... Read More

Commerce, Retail Insights, Unified Commerce, Thought Leadership

Feb 07, 2018 By Brittany Carey

How the Voice of the Customer Can Transform Your Organization

The Law of Accelerating Returns states that ‘we won’t experience 100 years of progress in the 21st century – it will be more like 20,000 years of progress’. As innovation increases, companies must find new ways to deliver customer value. This can feel daunting, but the good news is that customers cannot wait to tell you about their needs and expectations. Your job is to listen.... Read More

Commerce, Retail Insights, Customer Success, Thought Leadership

Nov 15, 2017 By Rob Garf

Salesforce Predicts: Retail in 2018

Welcome to our third annual Salesforce Predicts series, where our global thought leaders and subject matter experts, who live on the front lines of retail, leverage their expertise and experience to predict what retail and commerce will look like in the coming year.... Read More

Commerce, Retail Insights, Shopping Index, Thought Leadership

Jun 28, 2017 By Hilding F. Anderson

Sapient’s Take on Shopper-First Retailing

You’d never know it from the steady drumbeat of negative news, but there is good news (and great opportunities) for retailers. That is one of the key takeaways from new research from SapientRazorfish and Salesforce Commerce Cloud.... Read More

Commerce, Retail Insights, Shopper Experience, Thought Leadership

Mar 21, 2017 By Rob Garf

Accenture Head of Retail Outlines 6 Characteristics of Survival

Read this enlightening Q&A with Jill Standish, Senior Managing Director of Retail at Accenture, and a partner with Commerce Cloud on a recent report on organizational transformation.... Read More

Commerce, Retail Insights, Thought Leadership

Dec 01, 2016 By Jeff Barnett

Salesforce Predicts: Commerce in 2017

One would be hard pressed to think of an industry that is changing more rapidly and profoundly than retail. Most could not imagine, for example, even three to five years ago, that a self-driving truck would make the world’s first autonomous delivery. Against this backdrop, our global subject matter experts weigh in with Salesforce Predicts: Commerce in 2017.... Read More

Commerce, Retail Insights, Thought Leadership

May 16, 2016 By Rob Garf

What Does “Customer-Centric” Really Mean?

The idea that retailers need to put the customer at the center of their activities – being “customer-centric” in industry parlance – has been around for years. But what does it really mean? And is anybody really doing it well?... Read More

Commerce, Retail Insights, Thought Leadership

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

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360 PERSPECTIVES

How To Connect Silos
and Put Customers First

If Data is King in Retail, Where’s the Governance?

If You Don’t Know Who Owns Customer Experience in Your Company, You’re Not Alone

How to Win Shoppers in the Retail Renaissance: New Data from 550 Brand Leaders

How the Voice of the Customer Can Transform Your Organization

Salesforce Predicts: Retail in 2018

Sapient’s Take on Shopper-First Retailing

Accenture Head of Retail Outlines 6 Characteristics of Survival

Salesforce Predicts: Commerce in 2017

What Does “Customer-Centric” Really Mean?

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First