COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Jun 08, 2017 By Rick Kenney

Shopping Index: Ecommerce Outside the U.S.

We’re taking our Salesforce XChange conference to Europe next week – Copenhagen, to be precise. Our latest Shopping Index, which includes Australia/New Zealand (ANZ) for the first time, uncovers some interesting nuggets of digital shopping activity outside the US.... Read More

Commerce, Retail Insights, Global Commerce, Shopping Index

May 18, 2017 By Jennifer Wong

Aritzia: How We’ve Become a Pacesetter for Sustained Growth

When Brian Hill, our founder and CEO, opened Aritzia’s first standalone boutique in Vancouver B.C. in 1984, his idea was simple: unite beautiful, high quality products, attainable price points and an aspirational shopping experience. We’ve kept on growing ever since.... Read More

Commerce, Retail Insights, Commerce Cloud

Mar 21, 2017 By Rob Garf

Accenture Head of Retail Outlines 6 Characteristics of Survival

Read this enlightening Q&A with Jill Standish, Senior Managing Director of Retail at Accenture, and a partner with Commerce Cloud on a recent report on organizational transformation.... Read More

Commerce, Retail Insights, Thought Leadership

Mar 15, 2017 By Erin Dorshorst

NRF vs. EuroShop: Battle of the Retail Conferences

Once every three years we have the opportunity to over indulge on retail technology with back- to-back conference Goliaths – NRF Retail Big Show and EuroShop.... Read More

Commerce, Retail Insights, Events

Feb 14, 2017 By Lisa Lee

5 Opportunities for Retailers in 2017

Despite enormous advances in technology in the retail industry, in the end it’s a business about people – communicating, engaging, working with and relating to people – in stores and online.... Read More

Commerce, Retail Insights, Events

Jan 26, 2017 By Eliza Fisher

5 Reasons to Advocate for Advocate Marketing

The reality of today’s crowded and noisy retail landscape is that a brand’s message often falls on deaf ears, mainly because consumers are more motivated to make a purchase when a product is recommended by someone they know. This is where advocate marketing comes in.... Read More

Commerce, Retail Insights, Marketing

Jan 18, 2017 By Lisa Lee

NRF 2017: Fundamental Shift in What it Means to be a Retailer

Retailers and brands spent a lot of time at this year’s NRF Big Show talking about their place in consumers’ lives.... Read More

Commerce, Retail Insights, Events

Jan 13, 2017 By Rick Kenney

The Real Story of the 2016 Christmas Holiday Shopping Season

Buried beneath the typical holiday headlines lurks a real and newsworthy shift in consumer buying patterns.... Read More

Commerce, Retail Insights, Holiday Readiness

Dec 01, 2016 By Jeff Barnett

Salesforce Predicts: Commerce in 2017

One would be hard pressed to think of an industry that is changing more rapidly and profoundly than retail. Most could not imagine, for example, even three to five years ago, that a self-driving truck would make the world’s first autonomous delivery. Against this backdrop, our global subject matter experts weigh in with Salesforce Predicts: Commerce in 2017.... Read More

Commerce, Retail Insights, Thought Leadership