COMMERCE

New Series: Becoming Retail

How to put people at the heart of digital transformation.

Illustration of Astro standing on Amazon boxes

Jul 17, 2019 By Rob Garf

6 Ways Retailers Felt the Prime Day 2019 Effect

Amazon Prime Day has turned into a 48-hour shopping extravaganza — wielding significant retail influence both before and after the actual event. Prime Day has become Prime Week in the same fashion that Cyber Monday has turned into Cyber Week. Case in point: Amazon reported that Prime Day 2019... Read More

Commerce, Research, Retail, Retail Insights

Jul 10, 2019 By Rob Garf

Amazon Prime Day 2019 News and Predictions: What Retailers Can Expect From the Cyber Week of Summer

Move over, summer solstice. Prime Day is officially the longest day of the year, with Amazon’s annual shopping holiday scheduled to last a record 48 hours in 2019. With retailers competing by offering their own deals on the platform across apparel, tech, beauty, home, and beyond, Prime Day is set... Read More

Commerce, Research, Retail, Retail Insights

Jun 28, 2019 By Dan Shim

3 Things Retailers Need to Know About European Shopping Last Quarter

The Q1 Shopping Index, which analyzes the shopping activity of half a billion global consumers, revealed some interesting findings during the first three months of the year — consumer spending boosted global growth, in part thanks to AI-powered recommendations from Salesforce Einstein, which drove... Read More

Commerce, Retail, Retail Insights

Jun 25, 2019 By Rob Garf

Retailer's Paradox: 4 Trends Worth Talking About

More than 12,000 Trailblazers gathered in Chicago for the digital marketing, commerce, and customer service event of the year: Connections ‘19. With over 500 keynotes and breakout sessions, it’s easy to feel like you missed out. To ease your FOMO, here are four of the most fascinating retail and... Read More

Commerce, Commerce Cloud, Retail, Retail Insights, Holiday Readiness

Jun 10, 2019 By Heike Young

8 Brilliant Techniques Retailers Use to Reduce Friction and Boost Revenue

Retailers fight tooth and nail to adapt business strategies for the next era of shopping. New data shows the average ecommerce visit is shorter than ever at four minutes and 12 seconds, and mobile traffic is increasingly beating desktop. That means retailers must reduce friction and create seamless... Read More

Commerce, Retail, Retail Insights, Shopping Index

May 02, 2019 By Dan Shim

Q1 Shopping Index: The Impact of AI Becomes Undeniable

When you analyze the online shopping behavior of 500 million consumers, you quickly learn one thing: the digital shopping journey is always changing. In looking across the past nine quarters of shopper clicks, taps, and purchases, Q1 2019 was the first time in recent memory that the story of... Read More

Commerce, Retail, Retail Insights

Nov 27, 2018 By Rob Garf

Holiday Flash Report: Cyber Monday Still Pops, But Deals and Revenue Now Spread Across Cyber Week

On Cyber Monday, average online discounts hit 31% – the highest all year – and those deals came with free shipping 84% of the time, Salesforce data shows. The traditional day of digital deals, when shoppers once took advantage of their employers’ high-speed internet as they returned to work,... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud

Nov 24, 2018 By Rob Garf

Black Friday Holiday Flash Report: Black Friday Still Reigns in Evolving Cyber Week

Black Friday is still mighty, even in a transforming Cyber Week. A new kind of kickoff to holiday shopping is taking shape, with retailers dangling early deals, consumers window shopping on social, and mobile bringing in the majority of orders. But not everything is changing. The day after... Read More

Holiday Readiness, Retail, Commerce, Commerce Cloud, Marketing Cloud, Service Cloud, Retail Insights

Nov 23, 2018 By Rob Garf

Thanksgiving Holiday Flash Report: Shoppers Go Online Early, Go Mobile, Go Social as Digital Revenue Grows 18%

Thanksgiving weekend shopping used to be about waiting outside stores for Black Friday stampedes to begin. This year, shoppers didn't wait — they shopped online all week, with purchases peaking right after Thanksgiving dinner, Salesforce data shows. For the first time, mobile dominated online... Read More

Holiday Readiness, Retail, Retail Insights, Commerce Cloud, Commerce, Marketing Cloud, Service Cloud