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Eliza Fisher
Eliza Fisher is an editor at Social Annex. She's an expert on customer loyalty and advocate marketing, and has advised some of Social Annex's highest-profile clients on messaging strategy. Her work has appeared in publications including Internet Retailer, Marketplace, and the Huffington Post.
The reality of today’s crowded and noisy retail landscape is that a brand’s message often falls on deaf ears, mainly because consumers are more motivated to make a purchase when a product is recommended by someone they know. This is where advocate marketing comes in....
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