360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 11, 2017 By Hannah Egan

How Artificial Intelligence is Forever Changing the Consumer Experience

We might not always be aware of it, but Artificial Intelligence is now an established component of our daily experience as consumers. Whether it’s choosing a movie based on unique recommendations from Netflix, asking Alexa to share the local weather, or interacting with online customer support... Read More

Retail, Einstein, Artificial Intelligence

Apr 11, 2017 By Brandon Reynolds

How Sales Is Like Dating

Let’s just go ahead and acknowledge that the sales process is kind of like dating, only in dating you don’t have dedicated marketers crafting awareness content about how “Alex is very thoughtful” or pushing email campaigns on how “Erin is a great listener” and “Kim knows all the best places to go... Read More

Sales

Apr 11, 2017 By Amanda Nelson

21 Highly Rated Sales Apps Reviewed by Salesforce Customers

Combine over 3,000  apps in the AppExchange inventory, with seven frequently sales challenges, and you’ve got a math equation that only some of the most app-savvy Salesforce customers can solve. The good news is you don’t need to be a mathematical genius to whiteboard this answer, because we’ve got... Read More

Apps, AppExchange, Sales

Apr 10, 2017 By Brandon Reynolds

Tips and Tricks to Maximizing Your ROI

Even before short-attention-span magnifier Snapchat hit the stock market in March, pundits and financial philosophers pondered whether it would turn out to be worth the billions invested. Some say it has more potential than Twitter, and some wonder why 10-second videos are still so... Read More

Sales

Apr 10, 2017 By Tammy Stellanova

3 Steps Toward a More Sustainable Lunch

Lunch. A time we all look forward to. A time to catch up with friends, take a break, and grab a bite to eat. As much as we think about lunch as an everyday activity, the choices we make during lunch have more of an impact on our planet than you may think. According to RecycleWorks, a program of... Read More

Cloud

Apr 10, 2017 By Laura Norman

A Founder’s Perspective: Why Culture is Insanely Important for Your Startup

David Cummings was a co-founder of marketing automation pioneer Pardot, which turned ten years old last month. In 2012 the company was acquired by ExactTarget and then Salesforce. More recently, David founded the Atlanta Tech Village, the largest technology entrepreneur center in the Southeast. We... Read More

Small Business, Pardot

Apr 09, 2017 By Abhi Sur

Meet Salesforce at TM Forum Live! 2017

Next month, Salesforce is headed to Nice, France, for TM Forum Live! 2017, the premiere event for communications providers and suppliers. The four-day event, hosted by TM Forum—the communications industry’s global standards body—is the epicenter for the open exchange of ideas and practical advice... Read More

Events

Apr 07, 2017 By Meghann York

How to Get Started with Customer Journey Mapping

Imagine you’re going about your morning, pouring a cup of coffee and making a hearty breakfast. Your phone buzzes, and you see an SMS notification from your healthcare provider. It’s your reminder that tells you the date and time of your upcoming annual checkup — you know, that one you almost... Read More

Customer Journeys, Strategy

Apr 07, 2017 By Blake Miller

8 Email Marketing Tips to Combat the 8-Second Attention Span

You might remember the Microsoft report that found the average person’s attention span had dropped to just over eight seconds, down from 12 seconds in 2000. Or maybe you don’t. Either way, we’ve probably all seen quippy headlines comparing our average attention span to that of the humble goldfish,... Read More

Marketing, Marketing Cloud

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Artificial Intelligence is Forever Changing the Consumer Experience

How Sales Is Like Dating

21 Highly Rated Sales Apps Reviewed by Salesforce Customers

Tips and Tricks to Maximizing Your ROI

3 Steps Toward a More Sustainable Lunch

A Founder’s Perspective: Why Culture is Insanely Important for Your Startup

Meet Salesforce at TM Forum Live! 2017

How to Get Started with Customer Journey Mapping

8 Email Marketing Tips to Combat the 8-Second Attention Span

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How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First