360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Apr 07, 2017 By Stephen Bell

Differentiating for a Digital World: Making Service Personal Again

The new era of connected customer service In today’s ultra-connected world, customer choices are unlimited. In our net-driven, instant, mobile world, hyper-personalization rules. Companies like Birchbox and Nordstrom’s Trunk Club were some of the first to use personalization as a business... Read More

Customer Service, Service Cloud

Apr 07, 2017 By Hope Horner

3 Ways to Ensure Your Video Campaign Is a Home Run

Even the most successful companies can find themselves stuck on a plateau — not necessarily losing ground, but certainly not gaining any. They often respond reflexively with their marketing strategies, maybe buying more ad space or sending more emails to subscribers. We’ve all been there, wondering... Read More

Marketing, Online Marketing, Video Strategy

The How-To’s of Cloud Computing: Essential Tips for Maximizing the Functions of Your Cloud Usage

Apr 07, 2017 By Pete Johnson

The How-To’s of Cloud Computing: Essential Tips for Maximizing Your Cloud Usage

Most people seem to think that, from a technology adoption lifecycle perspective, cloud adoption is in the Early Majority, possibly even peaking to the point of being ready for the Late Majority. What that means for most companies is that there are lessons to be learned from those Innovators and... Read More

Cloud, IT

Apr 07, 2017 By Pete Boyle

5 Oft-Quoted, Yet Always Misunderstood, Email Marketing Tactics

Live video, social media, and content marketing. The go-to answers for marketers when asked, “how will you increase reach/revenue/profit?”. And sure, they’re all contributing factors, but they’re not what really drives sales. No, the powerhouse of modern business is still email marketing.... Read More

Marketing, Online Marketing

Apr 06, 2017 By Elizabeth Pinkham

Celebrating the “Topping Off” of Salesforce Tower, Tallest Office Building West of Chicago

Today marks a monumental milestone in the construction of Salesforce Tower, as we “Top Off” the tallest office building west of Chicago and redefine the skyline of San Francisco forever. “Topping Off” is a traditional ceremony in the construction industry, when the last steel beam is signed by... Read More

Events, News

Apr 06, 2017 By Laura Norman

Are Entrepreneurs Born or Made?

Troy Henikoff is an entrepreneur, venture capitalist, lecturer at Kellogg School of Management, and founder of Techstars Chicago. I recently had the opportunity to talk to him about whether the ability to become a successful entrepreneur is predetermined at birth. Q: Troy, you’ve started several... Read More

Small Business, Leadership

Apr 06, 2017 By Lisa Lee

Here are the 2017 Salesforce Commerce Pacesetter Finalists!

Here are the finalists for the 2017 Salesforce Commerce Pacesetter Awards. Winners will be announced at our XChange conference in May.... Read More

Commerce, Customer Story, Commerce Cloud

Apr 06, 2017 By Kim Honjo

Artificial Intelligence and the Not So Distant Future

We’ve been writing a lot of posts recently about artificial intelligence (AI) from how it’s changing the day-to-day work of sales teams, to how you might be conversing with them via live chats, to all the other places AI is already showing up. But that’s all current stuff; the stuff you experience... Read More

Innovation, Artificial Intelligence, IoT

Apr 06, 2017 By Shachar Orren

4 Lessons Content Marketers Can Learn from Snapchat

The latest news from Snapchat, regarding the company’s plan to improve its UX, as well as fight clickbait and fake news, demonstrate once again how quickly it adapts to changes in the tech and media industries. With 150 million users and a projected revenue of nearly $1Billion dollars for 2017,... Read More

Marketing, Social Media

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Differentiating for a Digital World: Making Service Personal Again

3 Ways to Ensure Your Video Campaign Is a Home Run

The How-To’s of Cloud Computing: Essential Tips for Maximizing Your Cloud Usage

5 Oft-Quoted, Yet Always Misunderstood, Email Marketing Tactics

Celebrating the “Topping Off” of Salesforce Tower, Tallest Office Building West of Chicago

Are Entrepreneurs Born or Made?

Here are the 2017 Salesforce Commerce Pacesetter Finalists!

Artificial Intelligence and the Not So Distant Future

4 Lessons Content Marketers Can Learn from Snapchat

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Europe, Middle East, and Africa

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First