Next month, Salesforce is headed to Nice, France, for TM Forum Live! 2017, the premiere event for communications providers and suppliers. The four-day event, hosted by TM Forum—the communications industry’s global standards body—is the epicenter for the open exchange of ideas and practical advice in navigating the changing digital ecosystems where communications service providers (CSPs) serve their customers.

The communications industry is experiencing rapid change. CSPs struggle to keep up with the growing demands of today’s digital customer. In fact, according to Salesforce’s “2016 Connected Subscriber Report,” wireless subscribers (37%) and satellite subscribers (39%) report that they typically experience the best customer service during the initial sign-up process, meaning that CSPs need to find smart ways to engage with consumers throughout their relationship journeys. At Salesforce, we believe this is best done through the use of technology.

Join us at our TM Forum Live! 2017 sessions and activities to learn more about how the Salesforce Intelligent Customer Success Platform can help CSPs better connect with customers. We’ll be presenting and participating in a number of great sessions, including:

• Workshop - The Era of Me: Customer Centricity in the All-Digital World — A Salesforce-led event for attendees to learn best practices for customer engagement from current Salesforce customers and leaders. Request an invitation here.

• Salesforce customer-led speaking sessions include:

  • Improving Customer Experience & Sales Effectiveness with Predictive Analytics at Virgin Media

  • Omnichannel and the Digital Ecosystem with O2 UK, Liberty Global, and KPN

  • Setting up IoE Monetization Short and Long Term with Cricket Wireless, TM Forum, Aria Systems, and Accenture

• TM Forum “Open Hack” Hackathon — This event will challenge developers to build new services, APIs and plugins by leveraging a common underlying platform. Participants will leverage TM Forum open APIs to build new digital business opportunities, services for smart cities and IoT, 5G virtualized services, and connected experiences. The winners will be awarded with cash awards from TM Forum and will have an opportunity to get insights from Salesforce ISV Alliances Management that would help them in bringing their idea to life on Salesforce AppExchange.

• Predictive Customer Journey Catalyst — Salesforce’s proof-of-concept project to show how to bridge the customer experience gap between digital and retail channels, predict and recommend customer engagements, and personalize customer experiences based on data science.

Finally, at TM Forum Live, it is an honor to be recognized as a finalist for three TM Forum Excellence Awards, including the Open Digital Ecosystem Platform of the Year award. In addition, Salesforce and Vlocity together are finalists for the Smart Service Provider – Business Transformation of the Year Award, and the Outstanding Contribution to Enabling Improved Customer Centricity Award.

Our goal is to empower and help CSPs to engage more effectively with their customers through an omnichannel platform of intelligent engagement. We invite you to schedule a meeting at the Salesforce suite to discuss your front office and customer experience business challenges and initiatives, with the goal of jointly developing a plan to achieve significant results. See you at TM Forum Live! 2017 in Nice!