360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 05, 2018 By Paolo Bergamo

Empowering the Mobile Workforce to Deliver Proactive Service with IoT Insights for Field Service Lightning

IoT-enabled products give organizations an opportunity to take a proactive approach to customer service, and the potential is limitless. Examples include smart homes that notify service teams when an oven or air conditioning unit is about to fail, so they can fix the issue before the machine... Read More

IoT, Mobile, News, Service Cloud

Dec 04, 2018 By Sabrina Barekzai

Watch the NYC Salesforce World Tour Online!

We know not everyone can join us in San Francisco each year for Dreamforce, so we make it a priority to bring all the goodness of Dreamforce to you, wherever you are, with a series of Salesforce World Tours events. The 2018/2019 tour recently kicked off in Los Angeles and Dallas, and will visit... Read More

Events

Dec 04, 2018 By Nick Johnson

Automation Will Create More Jobs, but Workers Must Reskill

Mobile app development, a field that didn’t exist 20 years ago, now employs some 12 million individuals worldwide. McKinsey predicts that new occupations, not in existence today, could account for as many as 10% of jobs by 2030. Salesforce recently caught up with James Manyika, Chairman and... Read More

Artificial Intelligence, Leadership Insights, Thought Leadership

Dec 03, 2018 By Priya Pappu and Heidi Robbins

6 Common Mistakes Marketers Make While Building Customer Journeys

Working with thousands of companies over the last 19 years has helped us understand why certain ones succeed and others fail. It all comes down to creating a one-of-a-kind customer relationship. But delivering a personalized, cross-channel experience at every step of the customer lifecycle can be... Read More

Customer Experience, Marketing, Marketing Cloud

Dec 03, 2018 By Steve Stone

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

I began my career in retail technology in 1992, a few years before Amazon began selling books online and would, as we all know, go on to forever redefine retail and consumer behavior. In all that time, data about customers, inventory, service, and marketing simmered below the surface of retail... Read More

Commerce Cloud, Commerce, Customer Experience, Retail

Dec 03, 2018 By Stephanie Buscemi

Salesforce Makes Ad Age Marketer A-List by Focusing on Customer Success

Advertising Age just named Salesforce to its 2018 Marketer A-List, which recognizes companies for their innovative marketing strategies. Salesforce is the only enterprise software company on the list. We asked Salesforce Chief Marketing Officer Stephanie Buscemi to explain the company’s marketing... Read More

News, Marketing Cloud, Marketing

Nov 30, 2018 By Elaine Stanfield

1,100+ Build-a-Bears Find a Home with Kids in Need This #GivingTuesday

When we sat down to plan our company #GivingTuesday festivities this year, we had several priorities: Celebrate the causes that our customers champion all year long Give our staff the chance to celebrate #GivingTuesday at work Put our company values of giving as a daily habit front and... Read More

Foundation

Nov 30, 2018 By Brian Komar and Eric Barela

How Salesforce.org Achieves Measurable Social Impact

At Salesforce.org, we believe that everyone who wants to change the world should have the technology to do so. As a social enterprise, the more missions our technology supports, the more we can invest back into the community and create an endless circle of good. To that end, Salesforce.org’s Power... Read More

Foundation

Nov 30, 2018 By Eric Eyken Sluyters

Crain's New York Business Names Salesforce One of the Best Places to Work

I love walking through the doors of Salesforce Tower from a busy New York City street. The minute you walk in, you are greeted by an office with the distinct Salesforce feel: open, warm, and collaborative. And today, as the Senior Vice President of Enterprise Sales of our New York office, I have... Read More

News, Careers

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Empowering the Mobile Workforce to Deliver Proactive Service with IoT Insights for Field Service Lightning

Watch the NYC Salesforce World Tour Online!

Automation Will Create More Jobs, but Workers Must Reskill

6 Common Mistakes Marketers Make While Building Customer Journeys

CIO Perspective: We All Recognize the Importance of Data to the Customer Experience, so Why Can’t We Get It Right?

Salesforce Makes Ad Age Marketer A-List by Focusing on Customer Success

1,100+ Build-a-Bears Find a Home with Kids in Need This #GivingTuesday

How Salesforce.org Achieves Measurable Social Impact

Crain's New York Business Names Salesforce One of the Best Places to Work

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CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First