360 PERSPECTIVES

How To Connect Silos
and Put Customers First

Dec 12, 2018 By Megan Hostetler

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

According to Salesforce’s “State of the Connected Customer” report, 80% of consumers are willing to share relevant information with companies to receive consistent interactions across every channel. Two of those channels are email and digital advertising. In Salesforce’s webinar, “Clever vs.... Read More

Marketing Cloud, Retail, News

Dec 12, 2018 By Howard Winer

Salesforce Woman of the Month: Marjorie Tan-Thronson Paves the Way for Women in Enterprise Applications

Salesforce's November Woman of the Month realized she was “good in philosophy and logic” as a teen and has turned that into a 30-year career in enterprise applications. Congratulations to Certified Master Enterprise Architect Marjorie (Margy) Tan-Thronson — a Salesforce superhero who connects the... Read More

Careers, News

Dec 11, 2018 By Nick Johnson

How Dropbox Scaled Through Trust, Values...and a Happy Cupcake?

A happy cupcake may not be the first thing you’d think of to explain Dropbox’s phenomenal success. But that image actually represents one of the file-sharing company’s five corporate values, and is a core part of a culture that CEO Drew Houston says has been vital to their business performance. ... Read More

Leadership Insights

Dec 11, 2018 By Joanna Beerman

Retailers Rank Salesforce Number One in New Software Evaluation

We are thrilled to share the news that Salesforce has been ranked number one in six categories on the annual RIS Software LeaderBoard! We are happy to be recognized by RIS News, which has been chronicling the retail technology industry for decades, but we’re even more gratified that the results... Read More

Retail, Commerce, Commerce Cloud

Dec 11, 2018 By Nick Johnson

Empowering Individual Data Ownership is the Next Big Opportunity

For many businesses, customer data is now a vital asset and the key to competitive advantage. When unleashed by the power of machine learning and artificial intelligence (AI), it can help them make better decisions, boost productivity and engage customers in exponentially smarter ways. Right now,... Read More

Artificial Intelligence, Leadership Insights, Thought Leadership

Dec 10, 2018 By Heike Young

Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently

Back in my day, we didn’t get cell phones until we were in high school. Today, kids get their first phone around age 10. The ubiquity of mobile devices and high-speed connectivity are changing the game for how marketers reach audiences — and how consumers buy (case in point: mobile growth during... Read More

Commerce, Commerce Cloud, Retail

Dec 10, 2018 By Lincoln Hull

How to Use Digital Advertising for Maximum B2B Engagement

B2B digital ad spending is on the rise, making for an increasingly crowded digital advertising landscape. But with so much competition for attention, how can B2B marketers break through the noise to truly engage prospects? To attract attention that drives valuable prospect engagement — like... Read More

Marketing Cloud

Dec 10, 2018 By Elena Faddoul

Pioneering A New Career Path: Meet The Inaugural Class of Futureforce Scouts

Imagine launching your career alongside fellow new college graduates, training, living, and learning together. That's the case for grads in our Futureforce Scouts Program; a one year program that is divided up into two six-month phases within our Solution Engineering Org, where grads can develop... Read More

Careers

Dec 10, 2018 By Tony Prophet

Salesforce Honors Human Rights Day and Previews New Research on Responsible Business

Today, Dec 10th 2018, marks Human Rights Day and the 70th anniversary of the Universal Declaration of Human Rights — “a milestone document that proclaimed the inalienable rights which everyone is inherently entitled to as a human being — regardless of race, colour, religion, sex, language,... Read More

Equality

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How To Create a Customer-Centric Experience

The New Rules of Customer Engagement: Key Trends From Global Research

Salesforce.com

360 PERSPECTIVES

How To Connect Silos
and Put Customers First

How Retailers Listen and Engage Using Email and DMP [WEBINAR]

Salesforce Woman of the Month: Marjorie Tan-Thronson Paves the Way for Women in Enterprise Applications

How Dropbox Scaled Through Trust, Values...and a Happy Cupcake?

Retailers Rank Salesforce Number One in New Software Evaluation

Empowering Individual Data Ownership is the Next Big Opportunity

Millennials, Gen Z, Boomers, and Beyond: How Each Generation Shops Differently

How to Use Digital Advertising for Maximum B2B Engagement

Pioneering A New Career Path: Meet The Inaugural Class of Futureforce Scouts

Salesforce Honors Human Rights Day and Previews New Research on Responsible Business

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Salesforce.com

360 PERSPECTIVES

How To Connect Silos and Put Customers First

Most Popular Stories

CTO Perspective: Take Your Development Team From Product- To Customer Centric

How To Create a Customer-Centric Experience

New Rules of Customer Engagement: Key Trends From Global Research

Americas

Europe, Middle East, and Africa

Asia Pacific

How To Connect Silos
and Put Customers First