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Marketers can use apps to connect to their customers with email, mobile, social, web experiences and advertising. So we’re excited to share that apps from Salesforce Marketing Cloud will be coming to the AppExchange starting May 10th.
But how do these apps get in front of marketers?
1. All apps need a great demo. And giving a great demo is all about being clear, compelling, and creative. If you’re stodgy, stiff, and full of boring slides, your prospect will fall asleep faster than you can say “free trial.”
2. All apps need customer fans. No matter how great your app may be, if your customers aren’t talking about it, then you’re not making an impact.
Enter Connections: the digital marketing event of the year; the AppExchange: the number one business app marketplace, and the AppExchange Demo Jam, where six apps battle it out live for audience votes using a fast-paced, live, three-minute demo. When the demos are over, the audience picks the best one.
I’m excited to co-host the AppExchange Demo Jam with Salesforce MVP Phil Weinmeister Tuesday, 5/10 at 6pm in the Partner Theater at Connections. In addition, the AppExchange is leading a session Thursday, 5/12 at 8:30am, where a customer panel will discuss their favorite apps.
In the meantime, here’s a look at how these Demo Jam and AppExchange session apps solve a variety of challenges, from data management, to message testing, to marketing automation.
B2B marketing attribution helps you make the best marketing decisions, and this app integrates with your online marketing channels from AdWords to Salesforce. Now you can optimize your campaigns and revenue with a quick app install.
This interactive marketing calendar has inline editing, enhanced color-coding, filterable, drag-and-drop functionality to make working with campaigns easy and intuitive.
Ensure fresh, accurate information to quickly target the leads that will convert into the highest value deals. This app searches dozens of sources in real-time to push fresh data into Salesforce automatically. Then you can prioritize top leads and guide sales to more wins.
Zero in and connect with your customers more efficiently, no matter the channel or device. Interconnect your own data, enabling you to activate and control your marketing activities across any consumer touch point.
Bring email relevance to a higher order by enabling marketers to respond to each recipient’s needs and interests, in real time. Bring messages to life, amp recipient engagement, and increase clicks and conversions with a real-time email system.
25% of apps used used once are then uninstalled (source). Engagement is the key to bringing that percentage down. This app brings together user insights, smart targeting, and marketing automation to power personalized mobile engagement, such as push engagement, increased app usage, acquisition targeting, and more.
Use this app to experiment with message variations in order to determine the most impactful message. This will help drive the highest rates of engagement for your campaign. You can also randomly split your audience to test message variation performance.
This app works within your campaigns, and automates direct mail in conjunction with your digital efforts. Create personalized and triggered multi-channel campaigns that increase operational efficiency and drive results.
Run reports on your Salesforce fields. This app analyzes the fields of any object, including what percentage of the records (or subset of records) have that field populated.
Make sure your team members are alerted to important information with popup alerts. This app gives you the ability to easily display that crucial popup alert message in Salesforce.
Leverage custom formula fields on many of the standard objects to record data quality and record completeness, the formulas are then depicted through dashboards to identify deficiencies in record data.
Design, deliver and measure mobile campaigns of all types, including push notification campaigns, in-app messages and conversation. Collectively, these campaign types help build brand-consumer relationships on mobile, and drive engagement, retention and revenue.
Apps can help marketers be more efficient, higher-performing, and goal-crushing. The AppExchange Demo Jam showcases this and more – live! Join us in the Partner Theater at 6pm on Tuesday, May 10th to see these apps demoed live for your vote at the Demo Jam. Then, install and check out the apps for your next killer marketing campaign. See you at Connections!
