Oct 25, 2017 By Heather Hansson

How Merger and Acquisition Digital Marketing Strategy is like Dating

We all know dating can be challenging, but when done right, it can become a life-long beautiful and fruitful relationship. Building and implementing a digital marketing strategy during an acquisition or merger is a lot like dating, and if not treated properly, the investment made can quickly become... Read More

Digital Marketing, Marketing

Sep 13, 2016 By Heather Hansson

4 Top Skills Needed to Build Good Requirements for a Successful Marketing Project

Building requirements for any marketing project requires many hats in order to guide to a successful finish. Here are some of the top skills needed to ensure you are creating thorough requirements for your marketing stakeholders, creative, and development teams. 1. BE A COACH - Strategy and... Read More

Marketing, Digital Marketing, Best Practices

Jun 09, 2016 By Heather Hansson

Not Just for Sports: Create a Playbook to Manage Digital Transformation and Marketing Projects

Whether you're tackling a digital transformation project such as a new marketing platform or website relaunch--or something simpler like a refreshed email onboarding program or welcome series--the key to success is having a solid plan. Consider your last project. Looking back, what would you... Read More

Marketing, Digital Marketing, Best Practices