What do we digital marketers do best? We run campaigns using email, paid search, display ads, retargeting and web content to drive people toward an online conversion-whether that's a purchase, event sign-up, or content download. Then we use a marketing automation or analytics tool to track...
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You’re a B2B marketer living in a data-driven world. Which type of lead do you invest marketing dollars in—inbound phone leads or inbound web leads? If you’re like most of your peers, it’s the latter. You’re nurturing the online path to purchase—probably using a marketing automation tool like...
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The explosion of digital marketing technology in the past decade has been a boon to marketers everywhere. Unfortunately, despite the billions that have been spent in marketing platforms, there’s a massive hole in most marketers’ toolkits. And it’s costing them their most valuable leads.
The gap?...
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If you grew up in the 80s or 90s, you’ve noticed it. Take one look at the outfits kids are wearing today, and you get a sudden burst of nostalgia for the gear you wore in junior high (as well as for some classic Saved by the Bell episodes).
But while in the fashion world we see trends that...
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