MOMENT MAKERS

The All-Digital NBA Fan Experience

Can't have fans in the stands? No problem for the Indiana Pacers
thanks to their engagement strategy.

Jun 24, 2016 By Emma Richards

Twitter 101 : Connect Salesforce to Twitter to Power Advertising Informed by Customer Insights

Since its conception as a mobile-first platform, Twitter has both recognized and focused its strategy toward this trend with 83% of their active audience being on a mobile device. At Salesforce Connections, Andrew Sweet, Lead Account Executive at Twitter discussed with Salesforce what is needed to... Read More

Marketing, Social Media Marketing, Mobile Marketing

Jun 23, 2016 By Kyle Graden

Put Your Ad Spend Where Your Audience Is

You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. This week’s advertising insights explain why you need to invest more in your... Read More

Advertising, Marketing, Marketing Cloud, Social Media

Jun 23, 2016 By Heike Young

10 Signs We’re in the Age of the Customer — And What That Means for Marketers

Thanks to unprecedented technology, everyone and everything is connected. Every marketer has the opportunity to craft 1-to-1 journeys for customers. Being a great marketer today is very different than it was five or fifteen years ago. How can you be a successful marketer in this always-on,... Read More

Marketing, Marketing Cloud

Jun 23, 2016 By Blake Miller

The G2 Crowd Has Spoken-Salesforce Email Studio Receives Rave Reviews

G2 Crowd is the world's leading business software review platform. Each month, over 600,000 software buyers use the site to make better buying decisions. The reason? People trust their peers and the 80,000+ reviews that have been shared for the entire world to see.Salesforce is honored to have... Read More

Marketing, Email Marketing, Marketing Cloud

Jun 22, 2016 By Heike Young

7 Reasons Why It’s Time for Marketers to Stop Ignoring Snapchat

“But our audience is B2B.” “Snapchat is for high schoolers.” “I don’t get the point of Snapchat.” “It’s a fad; it doesn’t have the staying power of other channels.” All these and more are reasons — nay, excuses — I’ve heard marketers give for why they don’t have a Snapchat strategy. I hear you.... Read More

Marketing, Marketing Cloud, Social Media, Marketing Cloudcast

Jun 22, 2016 By Rebecca Otis Leder

Digital Marketing Secrets for Communicating with Customers-Not to Them

For decades, marketers have measured their success on the same goals: Revenue, ROI, reach, exposure, and engagement (opens, clicks, views, shares).While these measurements remain intact to prove the value of marketing investments and the impact of any marketing initiative, they all have one thing... Read More

Marketing, Digital Marketing, Marketing Personalization

Jun 21, 2016 By Shannon Duffy

Salesforce Announces General Availability of Pardot Engagement Studio — B2B Marketing Automation Reimagined

Today, we are excited to announce the general availability of Pardot Engagement Studio, enabling B2B marketers with an entirely new way to build, visualize, test and measure 1-to-1 buyer journeys on one canvas. Modern B2B buyers expect seamless experiences across sales and marketing when they... Read More

Marketing, Pardot

Jun 20, 2016 By Marta Lawrence

An Exclusive View Inside Fanatics' Email Marketing Strategy

If you're an Ohio State fan you know one thing: Michigan stinks. Love the Cubs? Hating St. Louis comes with the territory. And don't get a Bostonian started on the Yankees, or you're bound to hear some salty language.Sports is about passion and Fanatics, the market leader for authentic,... Read More

Marketing, Email Marketing, Customer Story

Jun 20, 2016 By Heike Young

7-Point Checklist for Editing a Blog Post

It seems like everyone has a blog these days. From friends and family to the neighborhood boutique, blogs are the new window into the soul — or maybe they just help us express thoughts that are too long for Facebook or Twitter. Competition for online eyeballs is steep, and companies understand this... Read More

Content Marketing, Marketing