With just under a few weeks to go, Dreamforce is almost upon us. As every veteran of the event knows, the decisions you make before you arrive on the scene play a huge factor in the value you derive (not the mention the fun you have).

There are thousands of activities to choose from-breakout sessions, keynotes, training, product announcements, volunteer opportunities, product demos, and of course, after-hours activities. We're here to help! To narrow the focus, we've compiled 24 must-see recommendations for marketers.

Tuesday, October 4

9:00 AM: How Brands Use Email to Engage Customers at Every Stage of the Life Cycle (add to agenda)

9:30 AM: Explore Your Prospect Pipeline with Wave for B2B Marketers (add to agenda)

1:30 PM: Head over to the Marketing Cloud area in the Salesforce Campground for live demos

3:30 PM: Email Studio Roadmap: What's Next in Email (add to agenda)

4:30 PM: Stop by the Marketing Lodge to network with fellow marketers

Wednesday, October 5

9:00 AM: Empower Your Sales Team with B2B Marketing Automation for Sales (add to agenda)

11:30 AM: Best Practices in Customer Onboarding (add to agenda)

12:00 PM: Check out the Lighting Lookout and the Einstein Discovery Center

1:00 PM: "The Smartest CRM for 1-to-1 Customer Journeys" with Marc Benioff and Special Guests (add to agenda)

3:00 PM: Swing by and refuel in The B2B Marketer's Café at The Grove

4:30 PM: Moving from Email Campaign Lists to 1-to-1 Messages (add to agenda)

5:00 PM: Fireside Chat with Melinda Gates and Robin Roberts (add to agenda)

7:00 PM: Rock out with U2 at the Dreamfest

Thursday, October 6

9:30 AM: Salesforce for Marketing Keynote: One Platform. One Customer Experience. (add to agenda)

12:30 PM: How Empathy Will Improve Your Marketing and Sales Pipeline (add to agenda)

2:00 PM: Maximize Marketing solutions: When to Use Pardot, Marketing Cloud, or Both (add to agenda)

2:30 PM: B2B Marketing Automation for the Age of Intelligent Engagement (add to agenda)

3:00 PM: Salesforce Einstein Keynote: AI for Everyone (add to agenda)

4:00 PM: Marketing, Sales, and Service-Three Best Practices from American Express (add to agenda)

5:00 PM: Equality Summit Keynote: Road to Equality through Business, Sports & Government (add to agenda)

7:00 PM: The AppBash Party

Friday, October 7

8:00 AM: No Lead Left Behind: Find and Qualify A-list Prospects (add to agenda)

8:30 AM: Pardot + Salesforce: Effectively Measuring Your Marketing ROI (add to agenda)

12:00 PM: Day of Compassion: Compassion and Creativity Session (add to agenda)