Today’s customers are expert researchers. When they visit a brand’s website for the first time, it’s a major moment of truth. The website is often the first mile marker on the customer journey — and it’s the one piece of your digital media strategy that you entirely own.
But despite the website’s...
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It's a New Year and the first Marketing Cloud Release of the year is now live! Trust continues to be at the core of everything we do and it will be a special focus for us over the next few months.
Not only will we deliver new technology, but in this release, Marketing Cloud will give customers...
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The Facebook Audience Network has shown great success in only two years since its introduction. In addition, retailers have more reasons now than ever to trust Facebook with their next ad campaign. Finally, digital advertising offers exciting opportunities to B2B brands, no longer just a B2C...
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I use the words ‘maximize’, ‘increase’ and ‘grow’ far too many times a day. The “bigger/stronger/faster is better” mindset is ingrained in us - survival of the fittest and all that. Sure, most of the time it’s what we want and what we need. Maximise revenue; increase retention, grow your user base....
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The reality of today’s crowded and noisy retail landscape is that a brand’s message often falls on deaf ears, mainly because consumers are more motivated to make a purchase when a product is recommended by someone they know. This is where advocate marketing comes in....
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As a small business owner, you’re focused on trying to reach more people who might be interested in your offering -- whether that’s a restaurant, a storefront, or a service.
It can be challenging to stay informed in areas that aren’t your specialty, such as setting up a website to help you meet...
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With 2016 in the rearview mirror, 2017 promises to be a year that will change the face of marketing and how we do business overall. Marketing has always been a field that remains on the cutting edge – from branding to customer service and all points in between. It’s chock full of data and serves to...
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Customers are quick to screen out online advertising, but the best brands are changing the game with clever tools that target the right customers with offers they find hard to resist.
Using Advertising Studio and the rest of Salesforce Marketing Cloud, Australia's Next Gen Health &...
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This past year has been a landmark one for brands and marketers that put the customer at the heart of their digital advertising efforts. With global digital advertising revenues set to grow to $229 billion in 2017, the stakes for brands to get this right is only getting higher.
To put that $229...
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