We’re living in the age of the connected customer — where experiences are tantamount. And what could be a more impactful customer experience than an in-person event?
Whether you're a tech company or a retailer, events are a brand’s opportunity to get people in a room and wrap the brand all around...
Read More
This week we shine a spotlight on Facebook's Q4 earnings, AdWord's contribution to revenue, and the usage of Facebook and Twitter in a week.
Facebook had yet another great quarter. Many people know about the expansive user base the brand has across its many platforms (Facebook, Instagram,...
Read More
In recent years, there have been many published articles describing the death of email, or social media marketing fails, but fortunately neither system is dead and they won’t be going anywhere soon.
Marketers will continue to see email as the chief communication choice for lead acquisition and new...
Read More
Word-of-mouth marketing is one of the most powerful tools in sales today and yet it remains deeply misunderstood and under-used.
In my extensive sales training work in North America and abroad—even when I’m working with highly experienced professionals—I find many can’t fully explain word-of-mouth,...
Read More
This Valentine's Day, you're probably leaving the office to enjoy a romantic dinner at a trendy new restaurant with your sweetheart or perhaps going home to a bottle of wine and heart-shaped pizza with your girlfriends. No matter your post-work plans this Valentine's Day, the real...
Read More
It’s a New Year and the first Marketing Cloud Release of the year is now live! Trust continues to be at the core of everything we do and it will be a special focus for us over the next few months.
Not only will we deliver new technology, but in this release, Marketing Cloud will give customers...
Read More
For businesses still dealing mostly in traditional marketing channels, terms like social, SMS, and customer journeys can cause a cold sweat.
The move to digital marketing and customer journeys and away from offline channels may seem daunting, overwhelming, and a bit scary. But when it comes to...
Read More
Hashtags have changed the way we build online interactions. Giving an amazing ability to funnel online conversations and turn them into a powerful brand asset, hashtags can inspire many marketing tactics you wouldn't have come up otherwise. There are countless examples of brands utilizing hashtags...
Read More
We've been tracking the social buzz around the Super Bowl using Salesforce Marketing Cloud Social Studio for a few years. As far as the game goes this, year feels pretty familiar. With an intense fourth quarter comeback, the Patriots again took the championship. There were breakout ads that...
Read More
