Mar 15, 2017 By Ross Hamer

Machine Learning: Making Choice Simple On Mobile

I’m sure you’ve noticed the new breed of restaurants opening up over the last few years. Plain tiles, naked lightbulbs and, most noticeably, only one thing on the menu. It really takes the stress out of ordering, right? No last second panic re-orders. It’s ‘I’ll have the burger please’ or ‘I’ll go... Read More

Apps, Marketing, Mobile, Artificial Intelligence

Jan 26, 2017 By Ross Hamer

Why Less Can Be More When It Comes To Engagement

I use the words ‘maximize’, ‘increase’ and ‘grow’ far too many times a day. The “bigger/stronger/faster is better” mindset is ingrained in us - survival of the fittest and all that. Sure, most of the time it’s what we want and what we need. Maximise revenue; increase retention, grow your user base.... Read More

Apps, Marketing, Mobile

Dec 02, 2016 By Ross Hamer

How to Engage Millennials on Mobile (Not Just Kittens and Corgis)

We are all well aware of millennials. Every article written in the past couple of years seems to be about them. I am one; you are one; crikey, the person next to you might even be one too. And yet marketers are still intimidated by these supposedly smart, self-absorbed creatures with the attention... Read More

Marketing, Mobile